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Neglecting these 5 Marketing trends in 2021 could cost your business




During the height of the coronavirus pandemic in 2020, a lot of businesses had to rethink their marketing strategies to ensure customer retention and acquisition of a new customer base.

Some businesses were forced to slash their marketing budgets and reduce targeted marketing mediums. However, living in the age of global digitalization, boosting marketing strategies may be the way to go to take advantage of the global marketplace. Also consider these marketing trends in 2021.

Today’s customers are looking for quick solutions to their problems and needs hence, businesses need to provide quick and instant solutions while maintaining and growing their customer base. With that said, below are 5 marketing trends that your business must take into consideration this year.

ALSO READ: Boom and Bust: The rise and fall of global business empires in the Pandemic [Infograph]

Marketing trends in 2021 – Chatbot
According to Investopedia, a chatbot is a computer program that simulates human conversation through voice commands or text chats, or both. That is, it is a program that interacts with your customers like the way a human would at a cost of little to nothing to engage with. Since chatbots are automated, they can attend to your customers at any time of the day or night. Due to this feature, chatbots provide the following benefits.
• Instant customer service: Customers get instantaneous answers to their questions at any time they visit your website or application service.
• Data acquisition for marketing: if a customer signs into a chatbox with their Facebook profile, you can receive their public data to make a more personalized marketing campaign. Also, you can request their email address and phone number to build your email marketing lists.
• Assist customers in finding products: some chatbots support product searches and cross-selling which makes it easier for customers to get what they want without having to surf through your website.

Marketing trends in 2021 – Video marketing
Creating video content to convey your marketing message should take precedence over the other forms of content such as texts. This is because video content marketing is easier to consume and visually stimulating. Besides, Google’s algorithm favours video content hence an all-important reason to consider video content for your marketing objective.

Marketing trends in 2021 – Influencer Marketing
Influencer marketing is a form of social media marketing that involves using influencers that have a high number of dedicated social following to endorse your product or service. Gone are the days when influencer marketing was limited to celebrities. Today, a high number of social media influencers have risen and can quite effectively get people to purchase your products or service. However, getting in touch with the right influencer is key.

Search Engine Optimization (SEO) in its simplest form has been termed as “the process of improving your site to increase its visibility for relevant searches.” The greater the visibility of your webpage or social media, the greater the chance to attract potential customers and retain existing ones. To improve your searchability on such social media platforms like Instagram and Tik Tok, using the right and best hashtags for your content is key.

Virtual events
Due to the pandemic and out of necessity, a lot of events had to take place online. As we are in 2021, it seems this new trend is here to stay and offers a massive opportunity for businesses. For one, going virtual opens up events to a new audience and reduces the costs that are associated with organizing in-person events. Virtual events are particularly useful for a firm in the real estate industry. Real estate companies can easily showcase newly built homes or sites to potential and existing customers anywhere across the globe.

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African Media Agency -English

Aleph Hospitality Enters The Democratic Republic Of The Congo 




The Kertel Suites in Kinshasa marks the company’s first entry into the Democratic Republic of the Congo 

DUBAI, UAE, 15 August 2022 -/African Media Agency(AMA)/- Leading Dubai-based independent hotel management company, Aleph Hospitality, has signed a management contract with Congo-based Sokerico Group to operate Kertel Suites in Kinshasa. The boutique property, which is currently under development, is set to open in Q1 2023, and on opening the hotel will set a new benchmark for the hospitality sector in Kinshasa with its all-suites accommodations and state of the art food and beverage offerings. Aleph Hospitality’s portfolio now covers 12 properties across eight countries on the African continent. 

Located in the capital Kinshasa, in the heart of Gombe, a flourishing business centre and embassies area, Kertel Suites offers brand-new, contemporary accommodation. The hotel is conveniently located a 20-minute drive from the N’Dolo Airport. Popular tourist destinations in the vicinity include Picasso Beach, Central Station Square and the Jardin Zoologique. 

The premium hotel is positioned as approachable luxury with an elegant, classic design for a corporate lifestyle. Leisure facilities include an upscale rooftop resto-bar and a French bakery-bistro, a roof swimming pool, fully equipped gym and spa as well as three banquet halls.  

Bani Haddad, Founder and Managing Director of Aleph Hospitality said: “We are thrilled to have been entrusted with the management of Kertel Suites in Kinshasa and we are excited to be operating our first property in Africa’s largest city. It’s an interesting time to secure a presence in the heart of Africa, as The Democratic Republic of the Congo is currently investing in the hospitality sector, restoring historical sites and strengthening sustainability within their ecosystem. The development is quite unique in its location, and we look forward to bringing next-level hospitality experiences to the heart of Gombe.” 

Ritesh Hemnani and Kenny Rawtani, owners of Sokerico Group and developer of the project said: “The opening of Kertel Suites in Kinshasa will create vast job opportunities for Congolese residents to become part of Aleph’s rapidly growing hospitality group. Our plan is to help accelerate an increase in tourism in the country and position Kinshasa as a destination with superb hospitality services.”  

Aleph Hospitality, which has targeted 50 hotels in the Middle East and Africa by 2026, manages hotels directly for owners, either on a franchise basis for branded properties or as a white label operator for independently branded hotels.  

Distributed by African Media Agency (AMA) on behalf of Aleph Hospitality .

About Aleph Hospitality 

Born and based in Dubai, Aleph Hospitality is a dynamic hotel management company, working for owners to maximise the value of their assets in the Middle East and Africa. The regional specialist’s customised, results-driven alternative to traditional hotel management models includes third party and white label operations.

Aleph Hospitality manages hotels directly for owners and facilitates franchising partnerships with leading global brands. With in-depth market knowledge, several decades’ experience working with the world’s largest hotel companies, and a company culture based on trust, responsiveness and flexibility, Aleph Hospitality delivers superior results for hotel owners, an exceptional hospitality experience for its guests and a professional environment for its workforce. Aleph has 12 operating hotels in its portfolio and has earmarked a pipeline of 50 hotels in the Middle East and Africa by 2026.
To find out more,

Media Contact:

Anne Bleeker, Managing Director, In2 Consulting
+971 56 603 0886

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African Media Agency Partners with Africa Fintech Summit’s 8th Edition Hosted in the city of Cape Town 




The partnership aims to promote awareness of policy regulation, intra-Africa Trade & payment infrastructure, and financial inclusion 

ABIDJAN, Côte d’Ivoire, 15 August 2022, /African Media Agency/- African Media Agency a leading pan-African PR and communications firm today announced its partnership with Africa Fintech Summit for its 8th edition to be held in Cape Town early November this year. The partnership is a continuance of the Washington D.C event held earlier this year and aims to promote awareness of policy regulation, intra-Africa Trade & payment infrastructure, and financial inclusion among other topics to be discussed. 

Leading innovators, investors, and policymakers from around the world will gather in Cape Town, South Africa, for the 8th edition of the Africa Fintech Summit (AFTS). The summit will take place on 03-04 November 2022 at the Cape Town International Convention Centre (CTICC). 

This past April, the AFTS in Washington, D.C. hosted 289 in-person and 200 virtual delegates including Government representatives, entrepreneurs, Fintech Founders, Investors, DFIs, bank executives, policymakers, and corporate influencers from over 35 countries. 

#AFTSCAPETOWN22 will focus on the policy and regulation, tech talent, future of banking, mobile money growth and integration, Embedded Fintech, blockchain, Powering African Fintech via VC, Debt Financing & CVC investing, remittances, intra-Africa Trade & payment infrastructure, and financial inclusion among others. 

“African Media Agency is delighted to again partner with Africa Fintech Summit for #AFTSCAPETOWN22, the premier platform to address the most pressing matters in the continents fintech ecosystem, as it strives to promote advanced innovation, expand, and promote exploration and new discoveries. Our goal is to amplify the narrative of financial literacy ensuring economic development and a thriving ecosystem,” said Eloïne Barry, CEO, and Founder of African Media Agency when commenting on the partnership. 

“We are very pleased to have such a valuable media partner as the Africa Media Agency. The partnership breaks the mold and helps us scale the impact of our work across Financial Technology and affinity markets championing the resilient Africa narrative.” Said Charles Isidi, Head of Marketing and Communications at the Africa Fintech Summit. 

“It brings me great pleasure to announce the Africa Fintech Summit in South Africa, – a world leader in banking & telecom services and one of the top African countries with the most advanced technological ecosystem hubs and sophisticated tech talent communities. We look forward to welcoming our global delegates and ecosystem players to Cape Town this November and sowing collaborative partnerships and initiatives working towards the Africanization of global tech,” said Zekarias Amsalu, Co-Founder of AFTS. 

A limited number of delegate passes for #AFTSCapeTown2022 are now available. To learn more or to register, visit

Distributed by African Media Agency in partnership with Africa Fintech Summit

About African Media Agency 

African Media Agency (AMA) is an integrated communications agency that unifies PR, creative services, and digital marketing to create strategic, content-rich communications campaigns that inspire action and build value. With a footprint across Africa, we understand the dynamic of the African newsrooms, the challenges that journalists are going through, what makes a story interesting and the different styles and editorial cultures within the continent. 

About Africa Fintech Summit 

AFTS is the premier global initiative dedicated to the African fintech ecosystem. AFTS is traditionally hosted in Washington, D.C., each April during the World Bank/IFC annual meeting week and in a different African city each November (most recently Lagos, Addis Ababa and Cairo). The summit is being held in a hybrid format, in person in the selected Venue in compliance with COVID-19 protocol and global live virtual delegates. The November 2022 summit will take place in Cape Town, South Africa. 

Supported by an advisory board of thought leaders and fintech pioneers, AFTS is a unique space where innovative ideas are debated, investments mobilized, partnership deals signed, and collaborations formed across sectors and geographies. AFTS is organized in partnership between Washington, D.C. based firms, strategic advisory group, Dedalus Global, and Pan-African consultancy advisory firm, Ibex Frontier. 

Media contact: 

African Media Agency 
Amy Minnie 
Account Manager 

Africa Fintech Summit 
Charles Isidi 
Head of Marketing and Communications. 

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Seagate signs Mitsumi Distribution to penetrate PAN Africa




Mitsumi to further drive and promote vendor`s complete range of storage solutions across PAN Africa

DUBAI, United Arab Emirates, 12 August 2022 -/African Media Agency(AMA)/- Mitsumi Distribution, one of the leading IT distributors in the Middle East and Africa, today announced that Seagate has signed Mitsumi as strategic distribution partner for PAN Africa. Under the accord, the leading distributor aims to further drive and promote Seagate`s complete range of storage solutions across PAN Africa.

According to IDC, the global datasphere will grow to 175 zettabytes by 2025. Seagate stores most of the world’s data, shipping over 400 Exabytes per year. As the world adopts IT 4.0, customers and partners in Africa have massive data that needs real-time processing and action near where it is created – close to the edge of the network, away from the core. Seagate offers the best storage solutions – no matter the data size from petabyte to exabyte – at the best value with industry-leading capacity, firmware, and multi-core capabilities. 

“We see a lot of growth opportunity in Africa and we aim to better serve customers’ data management challenges and address this growing demand in the African storage market. Seagate would like to leverage Mitsumi’s strong in-country presence in Africa region, regional distribution network and wide channel breadth, which is currently incomparable”, Mohit Pandey, Sales Head (Middle East Africa & Turkey) Seagate. Our partnership with Mitsumi bolsters Seagate’s offerings with better product availability in the region while strengthening our presence in Africa.”

From left to right Satyen Chokhsi, Business Unit Head, Mitsumi Distribution and Mohit Pandey, Sales Head (Middle East Africa & Turkey) Seagate 

Commenting on the partnership, Satyen Chokhsi, Business Unit Head, Mitsumi Distribution said, “Seagate is one of the leading mass data storage manufacturer and infrastructure solution provider in the world, with key focus on mid and large capacities. Data is fueling a smarter and more responsibly connected world and will continue to play an instrumental role across all business segments in Africa. As the African datasphere is growing at an unprecedented rate, Mitsumi is proud to be appointed as Seagate’s strategic distribution partner in Africa. Mitsumi’s partnership with Seagate clearly strengthens our portfolio and offering and is also in line with our Pan African expansion.

Mitsumi has 21 offices in Africa and recently opened eleven new logistics and sales offices in Ivory coast, Cameroon, Senegal, Mauritania, Mali, DRC, Chad, Guinea, Burkina Faso, Gabon. Furthermore, Mitsumi will also have representative offices covering the whole Francophone African countries by the end of the year – to better serve and support the region.

istributed by African Media Agency (AMA) on behalf of Mitsumi.

About Mitsumi Distribution:

Mitsumi Distribution is the largest IT, Telco and Enterprise distributor in the Middle East and Africa region. They are authorized distributors for leading global technology brands. Their growing portfolio includes Seagate, Dell Technologies, HP, Lenovo, Asus, Acer, Kioxia, Canon, HPE, Toshiba, AOC-Philips, Benq, Hitachi, Tripplite, LG, Samsung and Huawei.

For more information, visit

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