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The top 6 Google business tools for your small business or startup

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Small businesses and startups require business tools to grow their brand presence and digital marketing campaigns. Some business tools required by small business owners and entrepreneurs are quite costly and tend to take a huge bite of their budget.

However, Google offers amazing business tools that entrepreneurs and small business owners can take advantage of at little to no cost. Below are some great business tools from Google that your business can use.

#1 Google My Business
With Google holding a little over 75% of the search market share in 2019 and receiving about 5.6 billion searches in a day, using Google’s Google My Business can help increase your brand awareness and generate more leads. Google My Business is a free on-line tool designed to help promote local businesses online. It helps your business to connect with customers, get reviews and be located on Google Maps. Once a web user enters your company name or the product and services that you offer, your business information that you entered into Google My Business will become visible to the user.
This business tool is free and easy to set up but Google will need to verify your business which can take up to 14 days.

#2 Google Alerts
Google Alert is a notifications service tool. Thus, it helps you monitor specific content on the web. Google Alerts is particularly useful for your business as it helps you with the following:
• Monitor how many times your company has been mentioned by other sites or searched for.
• Take notice of what is being said about your company or products
• Receive information about your competitors activities and development
• Stay well informed about the industry you are in.
Google Alerts is easy to set up.
1. Visit http://www.google.com/alerts
2. Type in the query you want to monitor in the search engine box
3. Select the kind of results you wish to follow (i.e. everything, news, blogs, video, discussions, or books).
4. Select how often you want to receive updates (i.e as-it-happens, once a day, or once a week).
5. Select if you want “Only the best results” or “All results.”
6. Select the email address you want your alerts to be sent to.
7. Click “Create Alert.”
A preview of your results will be indicated at the right hand side of the form:

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African Media Agency -English

Four make-or-break priorities for East Africa’s economic recovery

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By Hardeep Sound, Regional Sales Director: East Africa at SAP

EAST AFRICA, January 12th, 2021,-/African Media Agency(AMA)/- How does the East African region achieve a full economic recovery from the impact of the pandemic while also building toward a more globally-competitive and sustainable future?

As the only region in Africa to avoid a recession in 2020, East Africa is poised for strong growth despite ongoing disruption from the pandemic. 

While the exact level of threat posed by the newly-discovered Omicron variant of COVID-19 remains to be seen, the reaction from the global community – travel restrictions, potential lockdowns – could have a severe impact on the region’s economic fortunes.

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African Media Agency -English

Africa’s e-government efforts are bearing fruit

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By Sunil Geness, Director: Global Government Affairs & CSR at SAP Africa

LAGOS, Nigeria, 20th December 2021 -/African Media Agency(AMA)/- Following the impact of the COVID-19 pandemic on governments and citizens, countries across the African continent are looking at e-government with renewed interest and urgency. 

In its latest E-Government Survey, the UN notes that governments around the world are looking at new e-government initiatives in their pursuit of digital government transformation. These include the expansion of e-participation, the delivery of e-government as a platform, the innovative use of intelligent technologies to power smart cities, and the adoption of data-centric approaches to service delivery and government policy.

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African Media Agency -English

New report on COVID-19 in Africa shows widespread willingness to get vaccinated, underscoring need for consistent supply and additional logistical support

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Individual COVID-19 preventive measures, such as handwashing and wearing masks, mark the path forward in protecting people while vaccine efforts scale up 

NEW YORK, 17th December 2021 -/African Media Agency(AMA)/- As the Omicron variant dominates the COVID-19 news cycle, new research from the Partnership for Evidence-Based Response to COVID-19 (PERC) indicates that people in African Union Member States are overwhelmingly willing to get vaccinated. Across 19 countries, 78% of people surveyed by PERC indicated that they had been or were willing to get vaccinated. 

However, as of November 2021, less than 7% of the African continent has been vaccinated. This gap between acceptance and coverage demonstrates a substantial unmet need and underscores the importance of consistent and predictable vaccine supply as well as increased support for vaccination programs in Africa. The latest PERC report considers why global vaccination efforts have been plagued by inequity, as well as the logistical challenges to vaccinating the African continent. The report further outlines the continued importance of preventive measures—particularly individual measures such as masking and social distancing—that minimize the social or economic harm that can occur when mobility, economic and social gathering restrictions are imposed.

“We must work urgently toward equitable access to safe and effective vaccines on the African continent,” said Dr. John Nkengasong, Director of the Africa Centres for Disease Control and Prevention. “The PERC data show that demand for vaccines is substantially higher than supply.” 

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