Connect with us

African Media Agency (AMA)

Djama Pilsner, une bière de plus en plus décriée par les consommateurs

Avatar

Publié

le

djama-pilsner,-une-biere-de-plus-en-plus-decriee-par-les-consommateurs

Plus de deux mois après sa mise sur le marché, la nouvelle bière allemande de la Société nouvelle de boissons (SNB) n’est plus fortement appréciée. Des consommateurs remettent en cause la qualité du breuvage appartenant à la minorité pilleuse et perçu comme un vecteur favorisant l’explosion de nouvelles infections liées à la nouvelle pandémie de coronavirus (Covid 19) du fait des rassemblements qu’elle a occasionné dans les maquis-bars lors de sa mise sur le marché, favorisant ainsi la perte de vigilance des populations.

« Depuis plus d’un mois, toutes les fois où j’ai tenté de consommer une bière Djama Pilsner, je ne ressens que des migraines, des céphalées et la constipation. Ce qui n’était pas le cas dès la mise sur le marché de cette bière. Elle était légère, aromatisée et facile à boire. Chaque bouteille avalée donnait envie d’une autre. Mais aujourd’hui, boire deux bouteilles de Djama Pilsner est devenu une corvée pour mes amis et moi qui sommes friands de bière, surtout la bière togolaise. Mes amis et moi sommes retournés vers les produits BB lesquels ont amélioré la qualité quelques moments après la sortie de Djama Pilsner. Me concernant, je suis retourné à mon vieil amour c’est-à-dire la bière PILS« , nous a confié M. Jean Koffi avec un ton de déception et de désillusion à notre Rédaction le 10 juillet dernier à Lomé.

Djama Pilsner part pour être une déception. Elle est l’expression de la médisance des autorités vis-à-vis des consommateurs et du peuple à travers sa mise sur le marché en pleine période de la nouvelle pandémie de la Covid 19. Pour rappel la bière a été perçue pour la première fois à la Cité OUA lors de la cérémonie de prestation de serment du président togolais Faure E. Gnassingbé le 4 mai dernier.

Ce récit d’un amateur de bière a amené notre Rédaction à effectuer une enquête de satisfaction réalisée la semaine dernière dans vingt-six (26) bars de la capitale Lomé plus précisément dans 4 quartiers chauds (Agoènyivé, Avédji, Adidogomé et Tokoin Doumassessé). Des tenanciers de bar, des semi-grossistes et des consommateurs rencontrés dans les bars ou boutiques sont les principales personnes rencontrées dans le cadre de cette enquête. Cette enquête avait pour objectif principale de relever le niveau de satisfaction des consommateurs sur la qualité de la nouvelle bière Djama Pilsner et la présence de la Société nationale de brasserie (SNB) sur le marché de la concurrence. Une concurrence au goût déloyale avec le débauchage de certains pensionnaires à l’instar du Responsable Développement Commercialde la BB, Hyacinthe Amegnaglo toujours sous contrat avec la marque Castel.

Selon le dépouillement, il ressort que les bières brassées au Togo ont une solide réputation dans la sous-région et font la fierté du pays. La mise sur le marché de la nouvelle bière Djama Pilsner en pleine pandémie de la Covid 19 a suscité un enthousiasme et l’euphorie des consommateurs qui étaient stressés par les nombreuses mesures de sécurité et de prévention édictées au niveau national et international. Les uns et les autres trouvaient en cette bière, une occasion de savourer quelque chose de nouveau et d’expérimenter une nouvelle façon de déguster la bière.

Il ressort de l’enquête que 70% des consommateurs estiment que le goût et l’arôme de Djama se sont détériorés par rapport aux premières bouteilles mises sur le marché après le 4 mai dernier. Ils estiment que c’est l’effet de masse qui a donné une envolée à la bière. Un résultat qui transparait de cet article de nos confrères de ;  https://www.dakarchaud.com/2020/06/togo-top-5-bieres-les-plus-consommees-dans-les-bars/societe/ qui classe la Djama Pilsner en troisimèe position après PILS et et FLAG.

20% continuent par apprécier Djama Pilsner sous prétexte qu’elle est facile à boire et que l’emballage est attrayant.

Les 10% restants disent n’avoir pas encore goûté à la nouvelle bière et ne sont pas prêts à le faire car c’est un produit appartenant à la minorité pilleuse.

La plupart des tenanciers de bar estiment que la vente de la bière Djama baisse chaque semaine. L’euphorie et l’enthousiasme des premiers jours de la mise sur le marché ont diminué. Les tenanciers de bar constatent qu’une grande partie des consommateurs retournent à leur ancienne préférence que sont les produits BB (Pils, Lager et Flag) parce que leurs goûts ont été nettement améliorés.

Ils estiment que les recettes réalisées ont commencé par baisser depuis au moins deux semaines.

Par ailleurs, les enquêtés révèlent que la concurrence est une bonne chose car elle permet aux fournisseurs d’améliorer la qualité des produits mis sur le marché et cela au grand bonheur des consommateurs. C’est cette concurrence qui a réveillé la Brasserie du Bénin (BB) à améliorer l’arôme et les conditions de brassage de ses bières. 

Des prédateurs financiers assoiffés

Les conséquences de la pandémie du Coronavirus ne laissent aucun continent indifférent. Les filets sociaux sont affectés, la pauvreté gagnent du terrain et les Etats surtout africains sont à la recherche de moyens financiers suffisants pour relever les différents défis liés à la Covid 19 pour une résilience efficace et efficiente des populations togolaises. Pendant ce temps, l’Europe mène la diplomatie des couloirs pour l’ouverture des frontières et la reprise des activités économiques dont la finalité est l’écoulement de leur produit.

Au Togo, la résolution de la crisse sociopolitique et la mise en œuvre de l’état d’urgence sanitaire devant contribuer à la réduction de nouvelles infections constituent la priorité du gouvernement, c’est ce moment que choisissent  »des prédateurs financiers » pour lancer la nouvelle bière, Djama Pilsner alors que nul n’ignore les effets néfastes de l’alcool sur l’organisme.

La SNB mène une campagne publicitaire agressive et incite les populations à s’enivrer. Or toute personne ivre est présumée vulnérable et susceptible de négliger les mesures sécuritaires et préventives par conséquent peut contracter la maladie. Et cela ne surprendrait personne si un matin, l’on apprend que la SNB et son produit phare Djama Pilsner contribuent à la propagation de la Covid 19 au Togo.

En pleine urgence sanitaire, les prédateurs financiers mieux la minorité aristocratique privilégient maximiser leur profit en enivrant les populations exposées à la Covid 19. Si des dispositions ne sont pas prises assez rapidement, le nombre de nouvelles infections risque d’exploser. 

La Rédaction

Source : African Media Agency (AMA)

Lire l'article
Clic pour commenter

You must be logged in to post a comment Login

Leave a Reply

African Media Agency (AMA)

30th anniversary of World Summit for Children – Today Children Need a New Initiative

Avatar

Publié

le

30th-anniversary-of-world-summit-for-children-–-today-children-need-a-new-initiative

Today when children are under serious threat from Covid-19, the 30th anniversary of the Children’s Summit is a highly appropriate time for countries to renew and update the vows they made then. Credit: Manipadma Jena/IPS

By Richard Jolly
BRIGHTON, United Kingdom, Sep 28 2020 (IPS)

On the eve of the UN’s 75th anniversary, Antonio Guterres, the UN’s Secretary-General has declared that the coronavirus pandemic is the world’s top security threat. He has called for action – for greater international co-operation in controlling outbreaks and developing an affordable vaccine, available to all. Such action is needed and possible -even in the absence of a large gathering of world leaders in New York to celebrate the anniversary.  But children today in every country need more.

Richard Jolly

Thirty years ago, on 29/30 September 1990, the largest gathering of world leaders that had ever taken place, met at UN Headquarters under the auspices of the UN Children’s Fund, UNICEF. This was The World Summit for Children. It was an enormous success, gathering headlines around the world-and leading to worldwide action for children.

The Summit set goals for improving the situation of children everywhere, in health, education and their needs in especially difficult circumstances. Every country in the world adopted and agreed to these goals and, since then, all but the United States has– ratified the International Convention on the Rights of the Child.

The World Summit for Children was the brainchild of the American James P. Grant, the charismatic head of UNICEF. After initial doubts about whether more than a handful of presidents or prime ministers would come for a high -level meeting on children – as opposed to one on trade or the economy – The World Summit for Children took place with 71 heads of State, including President Bush and Prime Minister Thatcher.

Though children are much less likely to suffer direct effects from the virus, the indirect effects are already serious -in disrupted education, in neglect of essential medical care, in disturbed relations with family, relatives and friends

Such was the success of the event that the idea of holding Summit meetings soon caught on – the Earth Summit in 1992, the World Summit for Social Development in 1995, the Millennium Summit in 2000, and the Summit for Sustain able Development in 2015.  agreed at the Summit for children.

More importantly, following the goals, child survival has improved dramatically: the number of children dying under five has been reduced by 60%, from 12 million in 1990 to well under 6 million today. Immunization, growth monitoring and other actions have improved the health and life expectancy of millions of children in the developing world, and all countries have accepted that “the best interests of a child shall be a primary consideration.”

Today when children are under serious threat from Covid-19, the 30th anniversary of the Children’s Summit is a highly appropriate time for countries to renew and update the vows they made then.

Though children are much less likely to suffer direct effects from the virus, the indirect effects are already serious -in disrupted education, in neglect of essential medical care, in disturbed relations with family, relatives and friends.

Many are also suffering the consequences of domestic violence and child abuse. Countries are turning away from collective national and international action just when it is needed most.

Today’s COVID crisis could be an opportunity -for a new impetus to invest in our children and in the next generation of doctors, nurses, scientists, statisticians and carers, who will need to be well prepared to deal with future crises and emergencies.

Though a collective meeting is not possible, every country needs to consider and plan for its children, both to recover from the immediate effects of the virus and to set new paths for the next five and ten years.

Prime ministers and heads of state should take the lead, citizen’s assemblies should add to the specifics and communities and governments should make the commitments. A World Summit is not possible nor necessary, -but every country needs to consider the new priorities for its children and make serious plans and policies to respond to them.

 

Richard Jolly is Honorary Professor at the Institute of Development Studies at the University of Sussex. From 1982-95 he was Deputy-Executive Director of UNICEF when Jim Grant was Executive Director. Among the books he has written are “UNICEF- Global Governance that works” and “UN Ideas that Changed the World”, which he co-wrote with Tom Weiss and Louis Emmerij.

The post 30th anniversary of World Summit for Children – Today Children Need a New Initiative appeared first on Inter Press Service.

The post 30th anniversary of World Summit for Children – Today Children Need a New Initiative appeared first on African Media Agency.

Source : African Media Agency (AMA)

Lire l'article

African Media Agency (AMA)

Congolese ‘Kings’ of Art on Exhibition in Paris

Avatar

Publié

le

congolese-‘kings’-of-art-on-exhibition-in-paris

The show “Kings of Kin” – brings together the work of Chéri Samba (pictured above), Bodys Isek Kingelez and Moké, known affectionately as the kings of Kinshasa, as their art is closely linked with the capital of the Democratic Republic of the Congo, their home and work base. Credit: AD McKenzie

By SWAN
PARIS, Sep 28 2020 (IPS)

Chéri Samba has a sly sense of humour, both in person and in his work. Standing in front of his 2018 painting “J’aime le jeu de relais” (I Love the Relays) – which criticizes politicians who cling to power instead of passing the baton – Samba is asked about the resemblance of one of his subjects to a famous statesman.

“Oh, I was just portraying a politician in general. I didn’t really have a particular person in mind because they all have certain characteristics,” he responds. Then he adds mischievously, “Isn’t it me though? Doesn’t it look like me?”

In this case it doesn’t, but the Congolese artist sometimes depicts himself in various guises in his paintings. Visitors to the current exhibition in Paris featuring his work and those of two of his equally acclaimed countrymen will have fun trying to spot him on canvas.

The show – Kings of Kin – brings together the work of Samba, Bodys Isek Kingelez and Moké, known affectionately as the kings of Kinshasa, as their art is closely linked with the capital of the Democratic Republic of the Congo, their home and work base. All three have participated in numerous exhibitions around the world, in group and solo shows, but this is the first time they’re being shown together in galleries.

Kings of Kin is being held jointly at the MAGNIN-A and the Natalie Seroussi galleries (running until Oct. 30) and features some 30 works, including Samba’s latest paintings. He is undoubtedly the star attraction with his bold, massive canvases commenting on social and political issues in Africa and elsewhere, but the others command attention as well.

Samba also is the only surviving “king” as Moké died in 2001 and Kingelez in 2015.

On a recent unseasonably hot afternoon, the artist is present at the MAGNIN-A gallery, speaking with a visitor who’s wearing a mask, although he himself is without one. He says he came to Paris in January, then got caught in the lockdown as the Covid-19 pandemic spread in France. He has used the time to complete several paintings for the current show.

Asked if he doesn’t miss the “inspiration” that Kinshasa provides, Samba replies that all artists should be able to produce work wherever they find themselves.

“I live in the world, and I breathe as if I’m in Kinshasa,” he says. “In my head, I want to live where I can speak with people and where they understand me. I travel with the same brain. I would like to be in Kinshasa, but this doesn’t prevent me from creating. The world belongs to all of us.”

His new paintings fill the entry and the main hall of the MAGNIN-A gallery, with bright greens, reds, blues – inviting viewers into his mind or current state of world awareness. 

The first work that strikes the eye is “Merci, merci je suis dans la zone verte” (Thank you, thank you I’m in the green zone), which depicts a man – the artist – seemingly caught in a vortex of some sort. Painted this year, the painting reflects the current global upheavals with the Covid-19 and other ills. It could also be referencing the DRC’s past under brutal colonialism and the difficulties of the present.

Another equally compelling work features the faces of six girls of different ethnicities, produced in acrylic with particles of glitter, and titled: “On Est Tout Pareils” (We’re All the Same). Samba says that his daughter served as the model and that the painting is a call for peace, equality and the ability to live together without discord.

The oldest of his paintings on display dates from 1989 and reveals a very different style, with softer colours and intricate workmanship, as he portrays a Congolese singer – the late feminist performer M’Pongo Love – wearing an attractive dress. Here the broad strokes are absent, and the designs on the dress are meticulously captured.

He says that although viewers may notice variations between his earlier output and the new works, he tends not to take note of such differences.

“All the paintings are like my children,” he says. “I can’t make distinctions between them.”

In contrast to Samba, the paintings by Moké comprise softer hues and have a more earthy feel, but they also compel the viewer to see into the lives of those depicted. Moké’s subjects nearly always elicit a certain empathy, a certain melancholy, and sometimes hope – whether these subjects are performers or an older couple simply having dinner together.

Moké lived for only 51 years, but his output was impressive – dating from the time he arrived in Kinshasa as a child and began painting urban landscapes on cardboard. He considered himself a “painter-journalist” and portrayed the everyday life of the capital, including political happenings. One of his paintings from 1965 depicts then-general Mobutu Sese Seko waving to the crowds as he came to power in Zaire (the previous name of the DRC).

In the Paris show, Moké’s paintings depict boxers, performers, frenetic city scenes, and portraits of women staring out with expressions that are both bold and solemn.

Meanwhile, the work of Kingelez takes viewers into a sphere of colourful towers and other “weird and wonderful” structures with a utopian bent, as he imagines a world that might possibly rise from the ravages of colonialism, inequity and bad urban planning.

The first Congolese artist to have a retrospective exhibition at New York’s Museum of Modern Art (“City Dreams” in 2018), Kingelez used everyday objects such as paper, cardboard and plastic to produce his first individual sculptures before creating whole fantastical cities.

His futuristic urban settings, which also address social issues, thus form a perfect companion to the “surreal earthliness” of Samba and Moké in Kings of Kin.

“These are artists who worked because of deep necessity, because they had something to say. It wasn’t about the art market or commerce,” said French gallery owner and independent curator André Magnin, who first encountered their work in the 1980s in Kinshasa.

The author of several books on Congolese art, Magnin said he hoped visitors to the exhibition would discover the unique “artistic richness” of the Congo region as exemplified by the “kings”. As for “queens”, he said that there weren’t many women artists working at the time, but that more are now becoming known and should be the focus of coming shows.

Dorine, a French art student of African descent who visited the exhibition, said she admired the artists and particularly Samba because he “speaks of African reality”.

“Their work is very interesting, and the message is extremely strong,” she told SWAN.

 

The post Congolese ‘Kings’ of Art on Exhibition in Paris appeared first on Inter Press Service.

The post Congolese ‘Kings’ of Art on Exhibition in Paris appeared first on African Media Agency.

Source : African Media Agency (AMA)

Lire l'article

African Media Agency (AMA)

How to Make Nutritious Food Affordable for the 1 Billion Africans

Avatar

Publié

le

how-to-make-nutritious-food-affordable-for-the-1-billion-africans

The UN estimates that 74% of Africans cannot afford healthy diets. That is nearly 1 billion Africans. Credit: Busani Bafana/IPS

By Dr Lawrence Haddad and Josefa Leonel Correia Sacko
ADDIS ABABA, Sep 28 2020 (IPS)

One of the biggest revelations of the COVID-19 pandemic has been that people with pre-existing, diet-related conditions such as obesity, heart disease, and diabetes, are more at risk of suffering severe forms of the disease leading to a need for intensive hospitalization.

In Kenya, for instance, the Ministry of Health in July reported that 16 percent of seriously ill COVID-19 patients had diabetes, while diabetes and hypertension alone accounted for 47 percent of the COVID-19 deaths linked to pre-existing conditions.

According to WHO data, these chronic diet-related conditions were among the main risk factors for illness and mortality in Africa prior to COVID-19. The current crisis is simply throwing fuel on the fire. It has highlighted the criticality of diet as the key determinant of health of individuals and populations, particularly in urban areas, where an increased uptake of highly-processed and unhealthy foods is increasingly undermining regional nutrition goals.

In fact, data from countries in East and Southern Africa published in the Journal of International Development show that highly-processed foods now account for more than one third of the purchased food market. Not all of these foods are unhealthy, but many are, and combined with the availability of cheap, convenient and tasty street foods, the result is cheap food that is high in saturated and trans fats, salt and sugar.

Long-term solutions must be sought, a process that demands the involvement of all the world’s leaders from communities, governments, civil society and the private sector. The challenge is clear: how to incentivize food producers, processors, distributors and marketers to make nutritious food more available and affordable? 

To change these devastating trends fresh foods such as vegetables, fruits, high-protein legumes, nuts, eggs and fish must become more widely available and much more affordable in Africa’s food markets. Healthy diets are often inaccessible to most of Africa’s population.

The UN estimates that 74% of Africans cannot afford healthy diets. That is nearly 1 billion Africans. This is shocking and unacceptable. These numbers are only likely to rise during this time of a pandemic, where job cuts have greatly reduced people’s spending power and lockdowns have broken food supply chains, further increasing food prices, especially the prices of perishable fresh foods.

Temporary and very partial workarounds include the expansion of social protection programmes such as in Nigeria providing targeted transfers to poor and vulnerable households. These financial packages help the vulnerable to meet their minimum dietary and nutritional needs, but they are not a complete or sustainable solution.

Long-term solutions must be sought, a process that demands the involvement of all the world’s leaders from communities, governments, civil society and the private sector. The challenge is clear: how to incentivize food producers, processors, distributors and marketers to make nutritious food more available and affordable?

First public policy needs to be aligned with this goal. Too many policies are working against this aim. For example too few food production and consumption subsidies are going to nutritious foods; too little public agricultural research development and farmer extension focuses on these foods; too often public food procurement disfavours these items and infrastructure development ignores cold chain development.

Agriculture in Africa is a key economic driver and supporter of livelihoods. Productivity needs to be increased, biodiversity promoted and climate resilience attained. Is this possible? Yes. Already, farmers in countries like Zambia are recording up to a 60 percent increase in yields through the application of ecosystem-based adaptation techniques.

Elsewhere, in Burkina Faso, farmers have reclaimed 200,000 to 300,000 hectares of degraded lands by digging shallow pots in barren land and filling them with organic matter. The reclaimed land now produces an estimated 80,000 to 120,000 additional tonnes of cereal for the Burkinabe. The challenge is to replicate these successes throughout the continent.

Second, private investment into these more nutritious foods needs to be incentivised. Of the $200 billion impact investment fund industry, GAIN estimates less than 0.3% goes to nutritious foods in Africa. Fund facilities that stimulate private investment in small and medium sized companies that produce nutritious foods for low income populations need to be established that offer loan rates that are lower than market while targeting nutrition outcomes.

Institutional investors such as pension funds need to signal to the bigger companies with extensive value chains in Africa that they will favour companies producing more nutritiously beneficial foods.

Third, consumer demand needs to be shifted towards healthy foods. Too often healthy food campaigns pale in comparison to private sector campaigns for highly processed foods: they lack imagination, humour and flair.

Healthy eating campaigns must be engaging, aspirational and memorable. Food environments—where consumers come face to face with food—are stacked against the consumption of healthy foods which are often consigned to unattractive spaces in markets and stores. This needs to change too.

Fourth, civil society campaigns can hold businesses and governments accountable for promoting healthy foods. Civil society activism is particularly essential to focus attention on silent crises such as unhealthy diets.

Together these four levers can incentivize businesses and other stakeholders to innovate and develop business models, products and services that make nutritious and safe foods more available, affordable, desirable, and sustainable. Africa cannot move ahead smoothly if 1 billion of its people cannot afford a healthy diet.

The approaches defined above are not exhaustive, but if well implemented will bring the continent closer to better nourishment, further improving the prospects of properly fighting emerging health challenges such as COVID-19, both from a health and economic perspective.

The post How to Make Nutritious Food Affordable for the 1 Billion Africans appeared first on Inter Press Service.

Excerpt:

Dr. Lawrence Haddad is the Executive Director, GAIN and H.E. Ambassador Josefa Leonel Correia Sacko is Commissioner for Rural Economy and Agriculture of the African Union Commission

The post How to Make Nutritious Food Affordable for the 1 Billion Africans appeared first on Inter Press Service.

The post How to Make Nutritious Food Affordable for the 1 Billion Africans appeared first on African Media Agency.

Source : African Media Agency (AMA)

Lire l'article

Les dernières tendances