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Marie-Alix de Putter, President of the Bluemind Foundation, named “Best Woman Leader in Africa”




LOMÉ, DOUALA and PARIS, 08 June 2022 -/African Media Agency (AMA)/- The French-Cameroonian Marie-Alix de Putter, President of the Bluemind Foundation and CEO of HEMLEY Productions, named “Best Woman Leader in Africa” (special mention) at the 2022 edition of the Africa Investments Forum & Awards (AIFA).

Marie-Alix de Putter, President of the Bluemind Foundation.

The AIFA brings together every year the leading private and public decision-makers operating on the African continent: CEOs, managing directors, investment directors, international directors, experts, and institutional players. Awards winners are selected by an independent jury-panels made up of more than 80 sectors experts.

Also nominated for the award were Déborah Diallo (Diallo Law Firm); Gwen Mwaba (Afreximbank); Lamia Merzouki (Casablanca Finance City); Laureen Kouassi-Olsson (Birimian Holding), Ola Brown (Flying Doctors Healthcare Investment Company) and Toyin F. Sanni – gold award (Emerging Africa Group).

“While mental health struggles in a time frame that is almost never favorable to it, I thank AIFA for this award, which recognizes the commitment of the Bluemind Foundation teams to the mental health of African populations. To all the young women watching, I would like to remind you that what is important is always to ask yourself: “How can I contribute to having a positive impact that will make life much better for the people I work with and for?“, says Marie-Alix de Putter, President of the Bluemind Foundation.

As a reminder, Marie-Alix de Putter was named in September 2021 as one of the 30 most innovative personalities of the African continent by the American magazine QUARTZ.

Distributed by African Media Agency on behalf of Bluemind Foundation.


Bluemind Foundation is an international non-profit organization chaired by Marie-Alix de Putter after the murder of her husband and her personal experience with post- traumatic stress, chronic depression, and anxiety. Our constant message is based on a firm conviction: mental health is health. With the ambition of making mental health a social, societal, cultural, and political issue, the Bluemind Foundation’s mission is to destigmatize mental health and make care accessible to all.

The Bluemind Foundation is headquartered in Lomé (Togo) – with offices in Douala (Cameroon) and Paris (France).

Press contact


+261 34 83 012 95

+33 7 45 45 34 64

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African Media Agency -English

Eloïne Barry Named Most Influential Woman of 2022 by New African Woman Magazine




ABIDJAN, Côte d’Ivoire, 14th December 2022 -/African Media Agency (AMA)/- African Media Agency (AMA) is pleased to announce that its founder and CEO, Eloïne Barry, has been named one of the Most Influential Women of 2022 by New African Woman Magazine. The announcement was made on December 12, 2022. 

Eloïne has had a phenomenal year, with numerous achievements and contributions to the communications and PR industry. She has been recognized for her work in promoting African voices and stories on the global stage and for launching AMA Academy, a training platform for African journalists. 

“I am truly honored and humbled to be named one of the Most Influential Women of 2022,” said Eloine Barry. “This recognition is a testament to the hard work and dedication of my team at AMA who believe in, and support, my vision for the continent. I am grateful to have the opportunity to promote African voices and stories on the global stage.” 

The Most Influential Women Awards by New African Woman Magazine recognize the achievements and contributions of women across Africa in a variety of fields. These awards celebrate women who have made a significant impact in their industries and communities, and who serve as role models for other women. The awards are given in a variety of categories, including business, communications, technology, arts and culture, and social impact. 

“This award is a recognition of the incredible work being done by women across Africa in so many different fields. As a woman and a leader in the communications and PR industry, I am passionate about promoting diversity and inclusion. This award promotes these values, and I hope to continue to inspire and empower other women to pursue their dreams and make their voices heard,” she said. 

Other nominees include Amina J. Mohammed, United Nations Deputy Secretary General; Oulimata Sarr, Minister of Economy, Planning and Cooperation of Senegal; Bineta Diop, Special Envoy to African Union and Founder of Femmes Africa Solidarité; Kanayo Awani, Executive Vice President, Afreximbank; Tsitsi Masiyawa, Co-founder, HigherLife Foundation; Moky Makura, Executive Director, Africa No Filter. 

Click here to read the full December issue of New African Woman Magazine.  

Distributed by African Media Agency (AMA)

About African Media Agency

African Media Agency (AMA) is an integrated communications agency that unifies PR, creative services, and digital marketing to create strategic, content-rich communications campaigns that inspire action and build value. With footprint across Africa, we understand the dynamic of the African newsrooms, the challenges that journalists are going through, what makes a story interesting and the different style and editorial culture within the continent.

For more information, please contact

Anne Letissia Konan at 

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African Media Agency -English

Kwely Launches Game-Changing Made in Africa Marketplace




The Senegal-based startup introduces to the public the minimum viable product (MVP) version of its B2B online store for Made in Africa products targeting small and large businesses globally.

DAKAR, Senegal, 14 Decemeber 2022 -/African Media Agency(AMA)/- Kwely Inc. announced today the launch of its game-changing, B2B e-marketplace to provide African producers and manufacturers with a global window to sell their products at scale. International buyers can now source high-quality, unique, and locally made products from across the continent. Starting with Made-in-Senegal products ranging from food, wellbeing, hair and skin care, the platform offers products which have been produced, tested and packaged following international standards such as the US Food & Drug Administration (FDA) packaging requirements.  

Kwely seeks to redefine the positioning and image of made-in-Africa products, increase their competitiveness on international markets and make global buyers and consumers discover the extensive range of natural and healthy ingredients that Africa has to offer. It also unlocks access to global markets and provides packaging solutions to create a level playing field for small producers venturing into international trade.

The platform was built with cutting-edge proprietary technology and offers unique features that mirror the way businesses and suppliers transact with each other. From lead times, minimum order quantities, purchase orders and quote requests, the platform makes it easier and faster for buyers to place orders and receive their goods wherever they are. A key feature also includes a full product configurator giving the buyer the opportunity to customize their order all the way to the packaging through a private label option. The first version of the platform is available in English and will soon integrate multi-language support as well as built-in shipping estimation calculation and integrated user-facing payment options. 

“Today, we celebrate the launch of Kwely, your destination to the best that Africa has to offer. For a long time, Made-in-Africa products have not been given the value they deserve. The talented producers are usually hidden behind larger brands, hindering their ability to build a direct customer base and their own brand identity. Through Kwely, we are introducing to the world high-quality products sourced from small and medium-sized companies and we are unveiling rich and rare ingredients as well as the traditional workmanship of our continent. SMEs constitute the backbone of our economies. By connecting them to international buyers, we are fostering an inclusive economic growth but also impacting entire communities,” said Birame Sock, Founder & CEO of Kwely Inc. 

Every year, Kwely’s team of experts organize the TEKKI Challenge, an annual competition inviting local suppliers to present their products. The team follows a rigorous selection process to identify promising entrepreneurs which are primarily women working on innovative products that undergo several months of rebranding before being featured on the platform and on global partners’ networks. The free rebranding phase aims to upgrade their products by providing to local producers the tools, knowledge, coaching and financial support to improve the quality and image of their offerings. It includes a full marketing and distribution strategy, an analysis of the packaging to meet international standards and the delivery of certifications that are compliant with global market requirements. During the first round of the TEKKI Challenge in 2021, 10 companies from the food and cosmetics industry were selected. The second phase recently concluded with 15 new brands which will soon be revealed. 

“When I applied for the TEKKI Challenge, my goal was to refresh my brand image and packaging as I was just starting up and only selling my products via social media platforms. Since then, the Kwely team has really helped me work through a number of areas of my business by completely changing my brand, acquiring packaging, selling my products in large grocery chains and hotels as well as helping me secure some funding. I am so excited to see the Mixeko products on the shelves of supermarkets in Senegal including the American Food Store and Casino. And this happened in just a few months. My growing team is now focusing on making sure I can meet the demand as we look to expand internationally with Kwely in 2023”, said Maimouna Sow , founder of MyMix SN, a Kwely supplier based in Senegal and focused on ready-to-prepare baking mixes of African traditional pastries.

Kwely has the ambition to expand the TEKKI Challenge to at least three other African countries by the end of 2023 to provide a more diverse range of products. Kwely started distributing the products from the first cohort to a number of local supermarkets, hotels and pharmacies in July 2022. The company is experiencing a rapid growth and is getting ready to venture into other markets such as Europe, the U.S., Asia and other African countries. 

“As one of the first retailers in Senegal to offer Kwely products, I must say that we are very pleased with our partnership. The quality of the products, the packaging and service is a reminder of how important it is for our local suppliers to comply with international standards and invest in their image. We are truly happy to have found in Kwely a partner who gives us access to local products that have nothing to envy from imported products and this reinforces our commitment to developing a larger space for Made in Africa on our shelves,” said Alioune Ndiaye, owner of the American Food Store in Dakar, Senegal.

Distributed by African Media Agency (AMA) on behalf of Kwely.

About Kwely Inc

Kwely is a B2B wholesale distribution platform for Made-in-Africa products. Birame N. Sock, a tech entrepreneur who successfully exited two startups in the US, founded Kwely under the premise that Made In Africa products have a place on the global market and can help boost African exports as well as Africa’s industrial sector. Based in Senegal, the company focuses on the development of existing and new Made-in-Africa brands with local suppliers in order to get to export-ready status, a proprietary platform to support B2B wholesale transactions on the global market and a packaging studio to provide the services needed to deliver products that meet international standards. The company plans to raise its Series A round at the end of 2022. For more information, please visit our website at or email us at 


Kwely Inc.

+221 77 635 6058 (Senegal)

+1 305 469 6300 (US)

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African Media Agency -English

Release of African Communication Agencies Directory 2022 : Enhance the continent’s talent 




BRUSSELS, Belgium 30 November 2022 -/African Media Agency(AMA)/- The press release distribution start-up Clipse Africa has teamed up with Africa Communications Week, the global network of communications professionals driving Africa’s transformation, to publish the first guide to communications agencies operating on the African continent. 

The publication of African Communication Agencies Directory responds to a growing need as many organisations establish or strengthen their presence on the African continent. The objective of this directory is to offer visibility to professionals of the sector who work on the continent and to simplify the search for talents and experts in communication in the 54 countries of the continent. 

More than a hundred communication agencies have responded to the call for entries and are listed in this guide, which is classified by country and includes presentations of the structures, the names of the founders and their contacts. They come from all African countries and operate locally or on several markets. There are also international agencies, from Europe, North America and Asia, operating in Africa. 

The guide also presents the specialities of each agency, among the 10 expertises below: 

● Press and public relations agency 

● Advertising agencý 

● Events agency 

● Digital communication and social media agency 

● 360° communication agency 

● Media buying agency 

● Graphic design and visual identity agency 

● Editorial communication and brand content agency 

● Lobbying agency 

● Crisis communication agency 

Valuing agencies and giving visibility to the continent’s creatives 

For the past ten years, the communication sector in Africa has been booming. Agencies are proliferating and structuring themselves, joining together in networks. Professionals are becoming more skilled in new areas of expertise and events dedicated to the sector are multiplying on the continent. It is in this context that the start-up Clipse Africa, in collaboration with AfricaCommsWeek, has compiled a list of professionals who are helping to build and propagate the new narrative of Africa. 

This guide is also intended to facilitate connections between companies and organisations with interests in Africa and the many talents, communications professionals and agencies with a foothold on the continent. 

Pictures available at the following link: 

Download the African Guide to Communications Agencies 2022 :

Distributed by African Media Agency (AMA) on behalf of Africa Communication Week.

Press contact 


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