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She left the bank after 7 yrs to pursue an internationally recognized luxury hair business




Leaving an assured, constant income stream to pursue one’s passion which is riddled with uncertainties can be a frightening and questioning moment in one’s life.

Pursuing one’s dream requires a vicious sense of tenacity, determination, and consistency to make that smooth transition from passion to a profitable business.
This vicious sense of tenacity, determination, and consistency is what made Mrs Gwyneth Gyimah Addo leave her banking job which offered her a consistent flow of monthly income to charter the course of entrepreneurship. She subsequently established a luxury brand in hair known as the Hair Senta.

About Mrs Gwyneth Gyimah Addo
Mrs Gwyneth Gyimah Addo graduated from the University of Ghana, Legon in 2006 with a BA in Philosophy. She further gained an Executive MBA from China Europe International Business School (CEIBS). She is the Chief Executive Officer of the luxury hair brand, The Hair Senta which she commenced in 2008.
She began selling 100% human hair extensions on a very small scale from the trunk of her car while working at the bank as an Associate Relationship Manager. She later resigned in 2012 to fully commit to the business as it began to witness growth.

“I used to work with Standard Chartered Bank, I did that for seven years and resigned in 2012 but before that, I had started The Hair Senta on a very small scale by selling in the bank and doing door-to-door sales,” she recalled in an interview.

With exponential growth, the Hair Senta has become more than a selling point for human hair. Today, the Hair Senta offers treatment for all hair types and scalp conditions. Gwyneth currently has branches in Accra, Kumasi, a franchise in Koforidua, and wholesalers in Cape Coast, Takoradi, and Tamale. She is also represented internationally by wholesalers in the USA, UK, Liberia, Ivory Coast, Kenya, South Africa, Sweden, and Togo.

“We created a brand when we started in 2012 and here we are today. We ship to Germany, Ukraine, etc. We collect hair from all across the world. When you come to The Hair Senta, there is no human hair you cannot find. We have them all, just name it,” she said in an interview.

Entrepreneurial and Business Skills
Gwyneth applied the skills and knowledge she gained from working in the bank and her educational background in entrepreneurship and innovation from the China Europe International Business School (CEIBS) into the management of her small business. This transformed her small business into an international luxury hair brand. According to Gwyneth one key growth to success is the company’s excellent customer service.

“The Hair Senta competes on exceptional customer service, we compete on customer service because we know women need extra care. We do deliveries also. We have branded bikes and as soon as a client calls, we deliver”, she said.

Gwyneth leveraged social media particularly Instagram to build her successful brand. Now, the Hair Senta has over 217,000 active followers on Instagram. Gwyneth has the vision of making Hair Senta the most successful hair company in the world out of Africa. One of the ways she planned to do this was by introducing the prestigious Hair Senta International Beauty Show (HIBS Africa). An annual intercultural beauty show and exhibition that seeks to project local brands in the space of Hair and Beauty all across Africa to the world.
Gwyneth also offers business coaching for existing corporates, struggling, and start-up businesses.

Her Achievements & Awards
Married with two kids, Mrs. Gwyneth Gyimah Addo has received several awards for her achievements. She was the recipient of the CEIBS Africa “Organizational Impact Award” in 2016 and the recipient of “Most Promising Female Entrepreneur” by the CEIBS Alumni in 2017. She also won the Sales and Marketing for the 40 under 40 Awards in 2019.

The post She left the bank after 7 yrs to pursue an internationally recognized luxury hair business appeared first on Ghana Talks Business.

Ghana Talks Business

The post She left the bank after 7 yrs to pursue an internationally recognized luxury hair business appeared first on African Media Agency.

Source : African Media Agency (AMA)

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African Media Agency -English

Aleph Hospitality Enters The Democratic Republic Of The Congo 




The Kertel Suites in Kinshasa marks the company’s first entry into the Democratic Republic of the Congo 

DUBAI, UAE, 15 August 2022 -/African Media Agency(AMA)/- Leading Dubai-based independent hotel management company, Aleph Hospitality, has signed a management contract with Congo-based Sokerico Group to operate Kertel Suites in Kinshasa. The boutique property, which is currently under development, is set to open in Q1 2023, and on opening the hotel will set a new benchmark for the hospitality sector in Kinshasa with its all-suites accommodations and state of the art food and beverage offerings. Aleph Hospitality’s portfolio now covers 12 properties across eight countries on the African continent. 

Located in the capital Kinshasa, in the heart of Gombe, a flourishing business centre and embassies area, Kertel Suites offers brand-new, contemporary accommodation. The hotel is conveniently located a 20-minute drive from the N’Dolo Airport. Popular tourist destinations in the vicinity include Picasso Beach, Central Station Square and the Jardin Zoologique. 

The premium hotel is positioned as approachable luxury with an elegant, classic design for a corporate lifestyle. Leisure facilities include an upscale rooftop resto-bar and a French bakery-bistro, a roof swimming pool, fully equipped gym and spa as well as three banquet halls.  

Bani Haddad, Founder and Managing Director of Aleph Hospitality said: “We are thrilled to have been entrusted with the management of Kertel Suites in Kinshasa and we are excited to be operating our first property in Africa’s largest city. It’s an interesting time to secure a presence in the heart of Africa, as The Democratic Republic of the Congo is currently investing in the hospitality sector, restoring historical sites and strengthening sustainability within their ecosystem. The development is quite unique in its location, and we look forward to bringing next-level hospitality experiences to the heart of Gombe.” 

Ritesh Hemnani and Kenny Rawtani, owners of Sokerico Group and developer of the project said: “The opening of Kertel Suites in Kinshasa will create vast job opportunities for Congolese residents to become part of Aleph’s rapidly growing hospitality group. Our plan is to help accelerate an increase in tourism in the country and position Kinshasa as a destination with superb hospitality services.”  

Aleph Hospitality, which has targeted 50 hotels in the Middle East and Africa by 2026, manages hotels directly for owners, either on a franchise basis for branded properties or as a white label operator for independently branded hotels.  

Distributed by African Media Agency (AMA) on behalf of Aleph Hospitality .

About Aleph Hospitality 

Born and based in Dubai, Aleph Hospitality is a dynamic hotel management company, working for owners to maximise the value of their assets in the Middle East and Africa. The regional specialist’s customised, results-driven alternative to traditional hotel management models includes third party and white label operations.

Aleph Hospitality manages hotels directly for owners and facilitates franchising partnerships with leading global brands. With in-depth market knowledge, several decades’ experience working with the world’s largest hotel companies, and a company culture based on trust, responsiveness and flexibility, Aleph Hospitality delivers superior results for hotel owners, an exceptional hospitality experience for its guests and a professional environment for its workforce. Aleph has 12 operating hotels in its portfolio and has earmarked a pipeline of 50 hotels in the Middle East and Africa by 2026.
To find out more,

Media Contact:

Anne Bleeker, Managing Director, In2 Consulting
+971 56 603 0886

The post Aleph Hospitality Enters The Democratic Republic Of The Congo  appeared first on African Media Agency.

Source : African Media Agency (AMA)

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African Media Agency Partners with Africa Fintech Summit’s 8th Edition Hosted in the city of Cape Town 




The partnership aims to promote awareness of policy regulation, intra-Africa Trade & payment infrastructure, and financial inclusion 

ABIDJAN, Côte d’Ivoire, 15 August 2022, /African Media Agency/- African Media Agency a leading pan-African PR and communications firm today announced its partnership with Africa Fintech Summit for its 8th edition to be held in Cape Town early November this year. The partnership is a continuance of the Washington D.C event held earlier this year and aims to promote awareness of policy regulation, intra-Africa Trade & payment infrastructure, and financial inclusion among other topics to be discussed. 

Leading innovators, investors, and policymakers from around the world will gather in Cape Town, South Africa, for the 8th edition of the Africa Fintech Summit (AFTS). The summit will take place on 03-04 November 2022 at the Cape Town International Convention Centre (CTICC). 

This past April, the AFTS in Washington, D.C. hosted 289 in-person and 200 virtual delegates including Government representatives, entrepreneurs, Fintech Founders, Investors, DFIs, bank executives, policymakers, and corporate influencers from over 35 countries. 

#AFTSCAPETOWN22 will focus on the policy and regulation, tech talent, future of banking, mobile money growth and integration, Embedded Fintech, blockchain, Powering African Fintech via VC, Debt Financing & CVC investing, remittances, intra-Africa Trade & payment infrastructure, and financial inclusion among others. 

“African Media Agency is delighted to again partner with Africa Fintech Summit for #AFTSCAPETOWN22, the premier platform to address the most pressing matters in the continents fintech ecosystem, as it strives to promote advanced innovation, expand, and promote exploration and new discoveries. Our goal is to amplify the narrative of financial literacy ensuring economic development and a thriving ecosystem,” said Eloïne Barry, CEO, and Founder of African Media Agency when commenting on the partnership. 

“We are very pleased to have such a valuable media partner as the Africa Media Agency. The partnership breaks the mold and helps us scale the impact of our work across Financial Technology and affinity markets championing the resilient Africa narrative.” Said Charles Isidi, Head of Marketing and Communications at the Africa Fintech Summit. 

“It brings me great pleasure to announce the Africa Fintech Summit in South Africa, – a world leader in banking & telecom services and one of the top African countries with the most advanced technological ecosystem hubs and sophisticated tech talent communities. We look forward to welcoming our global delegates and ecosystem players to Cape Town this November and sowing collaborative partnerships and initiatives working towards the Africanization of global tech,” said Zekarias Amsalu, Co-Founder of AFTS. 

A limited number of delegate passes for #AFTSCapeTown2022 are now available. To learn more or to register, visit

Distributed by African Media Agency in partnership with Africa Fintech Summit

About African Media Agency 

African Media Agency (AMA) is an integrated communications agency that unifies PR, creative services, and digital marketing to create strategic, content-rich communications campaigns that inspire action and build value. With a footprint across Africa, we understand the dynamic of the African newsrooms, the challenges that journalists are going through, what makes a story interesting and the different styles and editorial cultures within the continent. 

About Africa Fintech Summit 

AFTS is the premier global initiative dedicated to the African fintech ecosystem. AFTS is traditionally hosted in Washington, D.C., each April during the World Bank/IFC annual meeting week and in a different African city each November (most recently Lagos, Addis Ababa and Cairo). The summit is being held in a hybrid format, in person in the selected Venue in compliance with COVID-19 protocol and global live virtual delegates. The November 2022 summit will take place in Cape Town, South Africa. 

Supported by an advisory board of thought leaders and fintech pioneers, AFTS is a unique space where innovative ideas are debated, investments mobilized, partnership deals signed, and collaborations formed across sectors and geographies. AFTS is organized in partnership between Washington, D.C. based firms, strategic advisory group, Dedalus Global, and Pan-African consultancy advisory firm, Ibex Frontier. 

Media contact: 

African Media Agency 
Amy Minnie 
Account Manager 

Africa Fintech Summit 
Charles Isidi 
Head of Marketing and Communications. 

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African Media Agency -English

Seagate signs Mitsumi Distribution to penetrate PAN Africa




Mitsumi to further drive and promote vendor`s complete range of storage solutions across PAN Africa

DUBAI, United Arab Emirates, 12 August 2022 -/African Media Agency(AMA)/- Mitsumi Distribution, one of the leading IT distributors in the Middle East and Africa, today announced that Seagate has signed Mitsumi as strategic distribution partner for PAN Africa. Under the accord, the leading distributor aims to further drive and promote Seagate`s complete range of storage solutions across PAN Africa.

According to IDC, the global datasphere will grow to 175 zettabytes by 2025. Seagate stores most of the world’s data, shipping over 400 Exabytes per year. As the world adopts IT 4.0, customers and partners in Africa have massive data that needs real-time processing and action near where it is created – close to the edge of the network, away from the core. Seagate offers the best storage solutions – no matter the data size from petabyte to exabyte – at the best value with industry-leading capacity, firmware, and multi-core capabilities. 

“We see a lot of growth opportunity in Africa and we aim to better serve customers’ data management challenges and address this growing demand in the African storage market. Seagate would like to leverage Mitsumi’s strong in-country presence in Africa region, regional distribution network and wide channel breadth, which is currently incomparable”, Mohit Pandey, Sales Head (Middle East Africa & Turkey) Seagate. Our partnership with Mitsumi bolsters Seagate’s offerings with better product availability in the region while strengthening our presence in Africa.”

From left to right Satyen Chokhsi, Business Unit Head, Mitsumi Distribution and Mohit Pandey, Sales Head (Middle East Africa & Turkey) Seagate 

Commenting on the partnership, Satyen Chokhsi, Business Unit Head, Mitsumi Distribution said, “Seagate is one of the leading mass data storage manufacturer and infrastructure solution provider in the world, with key focus on mid and large capacities. Data is fueling a smarter and more responsibly connected world and will continue to play an instrumental role across all business segments in Africa. As the African datasphere is growing at an unprecedented rate, Mitsumi is proud to be appointed as Seagate’s strategic distribution partner in Africa. Mitsumi’s partnership with Seagate clearly strengthens our portfolio and offering and is also in line with our Pan African expansion.

Mitsumi has 21 offices in Africa and recently opened eleven new logistics and sales offices in Ivory coast, Cameroon, Senegal, Mauritania, Mali, DRC, Chad, Guinea, Burkina Faso, Gabon. Furthermore, Mitsumi will also have representative offices covering the whole Francophone African countries by the end of the year – to better serve and support the region.

istributed by African Media Agency (AMA) on behalf of Mitsumi.

About Mitsumi Distribution:

Mitsumi Distribution is the largest IT, Telco and Enterprise distributor in the Middle East and Africa region. They are authorized distributors for leading global technology brands. Their growing portfolio includes Seagate, Dell Technologies, HP, Lenovo, Asus, Acer, Kioxia, Canon, HPE, Toshiba, AOC-Philips, Benq, Hitachi, Tripplite, LG, Samsung and Huawei.

For more information, visit

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