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African Media Agency -English

Three rules for marketing in the post-pandemic era

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JOHANNESBURG, South Africa, 26th November, 2021 -/African Media Agency(AMA)/- The COVID pandemic has changed the way businesses sell and market their products and services to customers, and there is likely no return to the old normal. 

Prior to the pandemic, enterprise marketing efforts were largely focused on in-person activities, such as conferences, exhibitions, trade shows and activations. Fast-forward eighteen months and the overwhelming majority of marketing activities now take place in the digital realm.

According to Dumisani Moyo, Marketing Director at SAP Africa, this raises some fundamental questions. “The role of marketing has changed forever, and marketers now have to get to grips with what the future holds. Will marketing activities remain digital, or will they evolve into a hybrid of digital and physical, especially as vaccination rates rise and the world returns to some semblance of pre-pandemic normalcy? And what are the implications for the types of investments marketers and their organisations must make to win the hearts and minds of current and prospective customers?”

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African Media Agency -English

Four make-or-break priorities for East Africa’s economic recovery

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By Hardeep Sound, Regional Sales Director: East Africa at SAP

EAST AFRICA, January 12th, 2021,-/African Media Agency(AMA)/- How does the East African region achieve a full economic recovery from the impact of the pandemic while also building toward a more globally-competitive and sustainable future?

As the only region in Africa to avoid a recession in 2020, East Africa is poised for strong growth despite ongoing disruption from the pandemic. 

While the exact level of threat posed by the newly-discovered Omicron variant of COVID-19 remains to be seen, the reaction from the global community – travel restrictions, potential lockdowns – could have a severe impact on the region’s economic fortunes.

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African Media Agency -English

Africa’s e-government efforts are bearing fruit

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By Sunil Geness, Director: Global Government Affairs & CSR at SAP Africa

LAGOS, Nigeria, 20th December 2021 -/African Media Agency(AMA)/- Following the impact of the COVID-19 pandemic on governments and citizens, countries across the African continent are looking at e-government with renewed interest and urgency. 

In its latest E-Government Survey, the UN notes that governments around the world are looking at new e-government initiatives in their pursuit of digital government transformation. These include the expansion of e-participation, the delivery of e-government as a platform, the innovative use of intelligent technologies to power smart cities, and the adoption of data-centric approaches to service delivery and government policy.

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African Media Agency -English

New report on COVID-19 in Africa shows widespread willingness to get vaccinated, underscoring need for consistent supply and additional logistical support

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Individual COVID-19 preventive measures, such as handwashing and wearing masks, mark the path forward in protecting people while vaccine efforts scale up 

NEW YORK, 17th December 2021 -/African Media Agency(AMA)/- As the Omicron variant dominates the COVID-19 news cycle, new research from the Partnership for Evidence-Based Response to COVID-19 (PERC) indicates that people in African Union Member States are overwhelmingly willing to get vaccinated. Across 19 countries, 78% of people surveyed by PERC indicated that they had been or were willing to get vaccinated. 

However, as of November 2021, less than 7% of the African continent has been vaccinated. This gap between acceptance and coverage demonstrates a substantial unmet need and underscores the importance of consistent and predictable vaccine supply as well as increased support for vaccination programs in Africa. The latest PERC report considers why global vaccination efforts have been plagued by inequity, as well as the logistical challenges to vaccinating the African continent. The report further outlines the continued importance of preventive measures—particularly individual measures such as masking and social distancing—that minimize the social or economic harm that can occur when mobility, economic and social gathering restrictions are imposed.

“We must work urgently toward equitable access to safe and effective vaccines on the African continent,” said Dr. John Nkengasong, Director of the Africa Centres for Disease Control and Prevention. “The PERC data show that demand for vaccines is substantially higher than supply.” 

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