- First media services company to establish presence in 14 African countries
- Women-owned and led; dedicated to gender equality and the other SDGs
ABIDJAN, Côte d’Ivoire, February 3, 2021,-/African Media Agency (AMA)/- Leading pan African media relations and communications firm, African Media Agency (AMA) today announced further geographic expansion across west and central Africa. With an existing presence in Côte d’Ivoire and Uganda, AMA added Senegal, Mauritania, Guinea, Mali, Burkina Faso, Togo, Benin, Niger, Chad, Cameroon, CAR, Gabon, Congo and DRC to its African footprint. For its multinational clients and US-based entities with African operations, AMA continues to serve them out of its New York offices.
This expansion comes as a direct response to the needs of AMA’s clients, both from the public and private sectors, for more focused and sustained engagement in francophone Africa, especially during the current pandemic. Governments, multilateral institutions, development agencies, and corporations want more than ever to communicate with individuals and micro & small enterprises in these markets to help them survive the pandemic and thrive thereafter, with special focus on the vulnerable and underserved segments of society.
“From our inception in 2014 as a pan-African media agency dedicated to the development of the continent, we have projected the voice of Africa in the international community, served as the voice of our clients to their African constituents, and fostered pan-African integration”, said Eloïne Barry, CEO of AMA. “We have achieved our objectives primarily by building capacity across the African media landscape and creating solid bridges between them and our clients. Our expanded presence in Francophone Africa will further bring our clients closer to the media base in these countries and help them shape their products and associated messaging to the markets needs and realities”, she added.
Over the decades, Francophone Africa has lagged behind its English-speaking counterparts owing to factors such as access to markets, unfavorable policies, low investor confidence, language barriers and bureaucracy. Today, however, countries like Côte d’Ivoire, Senegal and the DRC offer new growth opportunities that is making Francophone Africa the next frontier.
For instance, following a decade-long crisis, the government of Côte d’Ivoire stepped up its game by investing in more infrastructure, expanding its ports and implementing sound financial strategies that have seen the country achieve an estimated growth of 8.31 percent since 2014.
But despite these advancements, not enough has been done to demystify the negative stereotypes about Francophone Africa. This is why AMA is stepping in by using the deep expertise of its team of local communications experts to shape and deploy a narrative that truly reflects the truly fascinating entrepreneurial spirit of the people of these countries, especially the young and the women.
AMA is the first female-owned and led agency to have a local presence across the continent, and has since grown to become an authoritative source of news and a partner to some of the world’s most reputable companies and organizations. In 2018, Eloïne Barry was recognized as one of the Most influential People of African Descent (MIPAD) and in 2019 she received the Prize of Excellence awards by ASCOM, reflecting the work her award-winning team has put into changing the perception of the continent by promoting a home-grown narrative.
In the wake of the coronavirus pandemic, developing economies across Africa were saddled with providing a response to the pandemic and finding new ways to adapt to the new normal. Despite these challenges, AMA has remained at the forefront, providing a platform through which critical information alongside expert analysis of the continent’s economic landscape has been efficiently disseminated.
Since it was founded 7 years ago, AMA has run over 900 campaigns, reaching thousands of African reporters and generated tens of thousands of coverage pieces for their clients. Some of which include the Africa CEO Forum, BBC World News, Mastercard Foundation and Barclays. The company’s recent expansion into more Francophone Africa countries will boost these efforts even further, at a most critical time along the development journey of these countries.
Distributed by African Media Agency (AMA).
NOTE TO EDITORS
About African Media Agency (AMA)
African Media Agency (AMA) is a pan African integrated communications agency that unifies PR, Creative Services, and Digital Marketing to create strategic, content-rich communications campaigns that inspire action and build value.
AMA help clients tell their stories, hone their projects, heighten their profiles, and engage their fans and audiences, creating cultural and technological opportunities in an ever-evolving media landscape.
With offices located in New York, Abidjan, Kampala, and local presence in 18 African countries, AMA understand the dynamic of the African newsrooms, the challenges that journalists are going true, what makes a story interesting and the different style and editorial culture within the continent.
+225 07 07 36 61 64
The post African Media Agency Further Expands across Africa appeared first on African Media Agency.
Aleph Hospitality Enters The Democratic Republic Of The Congo
The Kertel Suites in Kinshasa marks the company’s first entry into the Democratic Republic of the Congo
DUBAI, UAE, 15 August 2022 -/African Media Agency(AMA)/- Leading Dubai-based independent hotel management company, Aleph Hospitality, has signed a management contract with Congo-based Sokerico Group to operate Kertel Suites in Kinshasa. The boutique property, which is currently under development, is set to open in Q1 2023, and on opening the hotel will set a new benchmark for the hospitality sector in Kinshasa with its all-suites accommodations and state of the art food and beverage offerings. Aleph Hospitality’s portfolio now covers 12 properties across eight countries on the African continent.
Located in the capital Kinshasa, in the heart of Gombe, a flourishing business centre and embassies area, Kertel Suites offers brand-new, contemporary accommodation. The hotel is conveniently located a 20-minute drive from the N’Dolo Airport. Popular tourist destinations in the vicinity include Picasso Beach, Central Station Square and the Jardin Zoologique.
The premium hotel is positioned as approachable luxury with an elegant, classic design for a corporate lifestyle. Leisure facilities include an upscale rooftop resto-bar and a French bakery-bistro, a roof swimming pool, fully equipped gym and spa as well as three banquet halls.
Bani Haddad, Founder and Managing Director of Aleph Hospitality said: “We are thrilled to have been entrusted with the management of Kertel Suites in Kinshasa and we are excited to be operating our first property in Africa’s largest city. It’s an interesting time to secure a presence in the heart of Africa, as The Democratic Republic of the Congo is currently investing in the hospitality sector, restoring historical sites and strengthening sustainability within their ecosystem. The development is quite unique in its location, and we look forward to bringing next-level hospitality experiences to the heart of Gombe.”
Ritesh Hemnani and Kenny Rawtani, owners of Sokerico Group and developer of the project said: “The opening of Kertel Suites in Kinshasa will create vast job opportunities for Congolese residents to become part of Aleph’s rapidly growing hospitality group. Our plan is to help accelerate an increase in tourism in the country and position Kinshasa as a destination with superb hospitality services.”
Aleph Hospitality, which has targeted 50 hotels in the Middle East and Africa by 2026, manages hotels directly for owners, either on a franchise basis for branded properties or as a white label operator for independently branded hotels.
Distributed by African Media Agency (AMA) on behalf of Aleph Hospitality .
About Aleph Hospitality
Born and based in Dubai, Aleph Hospitality is a dynamic hotel management company, working for owners to maximise the value of their assets in the Middle East and Africa. The regional specialist’s customised, results-driven alternative to traditional hotel management models includes third party and white label operations.
Aleph Hospitality manages hotels directly for owners and facilitates franchising partnerships with leading global brands. With in-depth market knowledge, several decades’ experience working with the world’s largest hotel companies, and a company culture based on trust, responsiveness and flexibility, Aleph Hospitality delivers superior results for hotel owners, an exceptional hospitality experience for its guests and a professional environment for its workforce. Aleph has 12 operating hotels in its portfolio and has earmarked a pipeline of 50 hotels in the Middle East and Africa by 2026.
To find out more, alephhospitality.com.
Anne Bleeker, Managing Director, In2 Consulting
+971 56 603 0886
The post Aleph Hospitality Enters The Democratic Republic Of The Congo appeared first on African Media Agency.
African Media Agency Partners with Africa Fintech Summit’s 8th Edition Hosted in the city of Cape Town
The partnership aims to promote awareness of policy regulation, intra-Africa Trade & payment infrastructure, and financial inclusion
ABIDJAN, Côte d’Ivoire, 15 August 2022, /African Media Agency/- African Media Agency a leading pan-African PR and communications firm today announced its partnership with Africa Fintech Summit for its 8th edition to be held in Cape Town early November this year. The partnership is a continuance of the Washington D.C event held earlier this year and aims to promote awareness of policy regulation, intra-Africa Trade & payment infrastructure, and financial inclusion among other topics to be discussed.
Leading innovators, investors, and policymakers from around the world will gather in Cape Town, South Africa, for the 8th edition of the Africa Fintech Summit (AFTS). The summit will take place on 03-04 November 2022 at the Cape Town International Convention Centre (CTICC).
This past April, the AFTS in Washington, D.C. hosted 289 in-person and 200 virtual delegates including Government representatives, entrepreneurs, Fintech Founders, Investors, DFIs, bank executives, policymakers, and corporate influencers from over 35 countries.
#AFTSCAPETOWN22 will focus on the policy and regulation, tech talent, future of banking, mobile money growth and integration, Embedded Fintech, blockchain, Powering African Fintech via VC, Debt Financing & CVC investing, remittances, intra-Africa Trade & payment infrastructure, and financial inclusion among others.
“African Media Agency is delighted to again partner with Africa Fintech Summit for #AFTSCAPETOWN22, the premier platform to address the most pressing matters in the continents fintech ecosystem, as it strives to promote advanced innovation, expand, and promote exploration and new discoveries. Our goal is to amplify the narrative of financial literacy ensuring economic development and a thriving ecosystem,” said Eloïne Barry, CEO, and Founder of African Media Agency when commenting on the partnership.
“We are very pleased to have such a valuable media partner as the Africa Media Agency. The partnership breaks the mold and helps us scale the impact of our work across Financial Technology and affinity markets championing the resilient Africa narrative.” Said Charles Isidi, Head of Marketing and Communications at the Africa Fintech Summit.
“It brings me great pleasure to announce the Africa Fintech Summit in South Africa, – a world leader in banking & telecom services and one of the top African countries with the most advanced technological ecosystem hubs and sophisticated tech talent communities. We look forward to welcoming our global delegates and ecosystem players to Cape Town this November and sowing collaborative partnerships and initiatives working towards the Africanization of global tech,” said Zekarias Amsalu, Co-Founder of AFTS.
A limited number of delegate passes for #AFTSCapeTown2022 are now available. To learn more or to register, visit http://africafintechsummit.com/
Distributed by African Media Agency in partnership with Africa Fintech Summit
About African Media Agency
African Media Agency (AMA) is an integrated communications agency that unifies PR, creative services, and digital marketing to create strategic, content-rich communications campaigns that inspire action and build value. With a footprint across Africa, we understand the dynamic of the African newsrooms, the challenges that journalists are going through, what makes a story interesting and the different styles and editorial cultures within the continent.
About Africa Fintech Summit
AFTS is the premier global initiative dedicated to the African fintech ecosystem. AFTS is traditionally hosted in Washington, D.C., each April during the World Bank/IFC annual meeting week and in a different African city each November (most recently Lagos, Addis Ababa and Cairo). The summit is being held in a hybrid format, in person in the selected Venue in compliance with COVID-19 protocol and global live virtual delegates. The November 2022 summit will take place in Cape Town, South Africa.
Supported by an advisory board of thought leaders and fintech pioneers, AFTS is a unique space where innovative ideas are debated, investments mobilized, partnership deals signed, and collaborations formed across sectors and geographies. AFTS is organized in partnership between Washington, D.C. based firms, strategic advisory group, Dedalus Global, and Pan-African consultancy advisory firm, Ibex Frontier.
African Media Agency
Africa Fintech Summit
Head of Marketing and Communications.
Seagate signs Mitsumi Distribution to penetrate PAN Africa
Mitsumi to further drive and promote vendor`s complete range of storage solutions across PAN Africa
DUBAI, United Arab Emirates, 12 August 2022 -/African Media Agency(AMA)/- Mitsumi Distribution, one of the leading IT distributors in the Middle East and Africa, today announced that Seagate has signed Mitsumi as strategic distribution partner for PAN Africa. Under the accord, the leading distributor aims to further drive and promote Seagate`s complete range of storage solutions across PAN Africa.
According to IDC, the global datasphere will grow to 175 zettabytes by 2025. Seagate stores most of the world’s data, shipping over 400 Exabytes per year. As the world adopts IT 4.0, customers and partners in Africa have massive data that needs real-time processing and action near where it is created – close to the edge of the network, away from the core. Seagate offers the best storage solutions – no matter the data size from petabyte to exabyte – at the best value with industry-leading capacity, firmware, and multi-core capabilities.
“We see a lot of growth opportunity in Africa and we aim to better serve customers’ data management challenges and address this growing demand in the African storage market. Seagate would like to leverage Mitsumi’s strong in-country presence in Africa region, regional distribution network and wide channel breadth, which is currently incomparable”, Mohit Pandey, Sales Head (Middle East Africa & Turkey) Seagate. Our partnership with Mitsumi bolsters Seagate’s offerings with better product availability in the region while strengthening our presence in Africa.”
Commenting on the partnership, Satyen Chokhsi, Business Unit Head, Mitsumi Distribution said, “Seagate is one of the leading mass data storage manufacturer and infrastructure solution provider in the world, with key focus on mid and large capacities. Data is fueling a smarter and more responsibly connected world and will continue to play an instrumental role across all business segments in Africa. As the African datasphere is growing at an unprecedented rate, Mitsumi is proud to be appointed as Seagate’s strategic distribution partner in Africa. Mitsumi’s partnership with Seagate clearly strengthens our portfolio and offering and is also in line with our Pan African expansion.
Mitsumi has 21 offices in Africa and recently opened eleven new logistics and sales offices in Ivory coast, Cameroon, Senegal, Mauritania, Mali, DRC, Chad, Guinea, Burkina Faso, Gabon. Furthermore, Mitsumi will also have representative offices covering the whole Francophone African countries by the end of the year – to better serve and support the region.
istributed by African Media Agency (AMA) on behalf of Mitsumi.
About Mitsumi Distribution:
Mitsumi Distribution is the largest IT, Telco and Enterprise distributor in the Middle East and Africa region. They are authorized distributors for leading global technology brands. Their growing portfolio includes Seagate, Dell Technologies, HP, Lenovo, Asus, Acer, Kioxia, Canon, HPE, Toshiba, AOC-Philips, Benq, Hitachi, Tripplite, LG, Samsung and Huawei.
For more information, visit www.mitsumidistribution.com
The post <strong>Seagate signs Mitsumi Distribution to penetrate PAN Africa</strong> appeared first on African Media Agency.
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