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African Media Agency -English

Music Has A New Home In The Ayoba Superapp

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CAPE TOWN, South Africa, 21 October 2021 -/African Media Agency(AMA)/- Ayoba, the African super app, has announced the launch of a new focus on music in its application. The new Music homepage in ayoba offers a far superior design with enhanced player, and superb artist/ playlist imagery. Users are advised to upgrade their apps to the latest version of the app, 0.42.2, on ayoba.me, to experience it for themselves.  This update of the app will also ensure that users get access to the full feature set of the Superapp – including the recent updates to add voice and video calling to the current chat and channels offering. 

It has been an incredible journey building a music service in ayoba’ says CEO, Burak Akinci. ‘The year started at 40 000 monthly music users and we are currently at 300 000 monthly music users. The top territories are South Africa, Nigeria and Cameroon and we expect this growth trend to continue. The new music homepage in ayoba will further enhance music discovery in the app, and we anticipate a favourable response from users’’.

Simfy Africa [Pty] Ltd, owner of the ayoba app, has also announced the sunsetting of its standalone music streaming service, MusicTime®. MusicTime® was launched in December 2018 in South Africa with its partner, MTN, and was further launched into select MTN markets in subsequent years.  

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African Media Agency -English

Making Profitability Sustainable and Sustainability Profitable

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By Claudio Muruzabal, SAP President for Southern Europe, Middle East and Africa

NAIROBI, Kenya, 7th December, 2021 -/African Media Agency(AMA)/- For the past 18 months, the business world has been so focused on Covid-19 that it’s taken its eye off the other C-word – CSR, or corporate social responsibility. But you can write this down and take it to the bank: the enterprises that will thrive in a post-pandemic world will be those that put the societal element of sustainability at the core of their business strategies. 

Before the pandemic, many companies could get away with an old-school approach to CSR and how they engaged and managed their people. They would bring out pretty reports and say smart things about being a socially responsible business. They would put up posters proclaiming bold visions and values, but not live them every day. Now they’re being challenged to ensure their ongoing relevance in a completely different world.  

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African Media Agency -English

Vestergaard-Noguchi Memorial Institute for Medical Research (NMIR) celebrate 10 years of partnership in the fight against malaria

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ACCRA, Ghana, 30th November 2021 -/African Media Agency (AMA)/- Vestergaard and the Noguchi Memorial Institute for Medical Research (NMIMR) on 30 November celebrated the 10th anniversary of their highly respected Vestergaard-NMIMR Vector Labs (VNVL), also known as the Vestergaard-Noguchi Vector Labs (VNVL), in Accra, Ghana. 

Through research collaborations, VNVL have become vital to insecticide monitoring activities in Ghana and, as the battle against malaria intensifies across sub-Saharan Africa, they are playing a key role in developing complex vector control tools to push the disease towards elimination.

Over its decade in existence, the labs have produced three publications, reared 4,068,208 mosquitoes and conducted more than 800,000 tests. These include stringent quality control tests of Vestergaard’s groundbreaking PermaNet® long-lasting insecticidal nets, the monitoring of insectary colonies and wild mosquitoes for susceptibility, and studies on how different mosquitoes react to insecticides. 

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African Media Agency -English

Three rules for marketing in the post-pandemic era

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JOHANNESBURG, South Africa, 26th November, 2021 -/African Media Agency(AMA)/- The COVID pandemic has changed the way businesses sell and market their products and services to customers, and there is likely no return to the old normal. 

Prior to the pandemic, enterprise marketing efforts were largely focused on in-person activities, such as conferences, exhibitions, trade shows and activations. Fast-forward eighteen months and the overwhelming majority of marketing activities now take place in the digital realm.

According to Dumisani Moyo, Marketing Director at SAP Africa, this raises some fundamental questions. “The role of marketing has changed forever, and marketers now have to get to grips with what the future holds. Will marketing activities remain digital, or will they evolve into a hybrid of digital and physical, especially as vaccination rates rise and the world returns to some semblance of pre-pandemic normalcy? And what are the implications for the types of investments marketers and their organisations must make to win the hearts and minds of current and prospective customers?”

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