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New E-Book “Sit With Me’’ tells tales of empowered Women battling prejudice




DAKAR, SenegaI, 04 May, 2022 -/African Media Agency (AMA)/- Advocacy group Niyel is pleased to announce the online launch of its illustrated e-book which documents the intimate stories of eleven intergenerational African women’s journey towards self-agency.

Titled Sit with Me, the stories shared provide a deep understanding of African women’s lived experiences of gender injustice within a patriarchal society and how they learned to navigate through it. Hosted on Niyel’s website for free download by the public, the stories traverse themes of female bodily autonomy and sexual and reproductive health and rights; gender-based violence; economic justice and rights, and women’s leadership and political participation. 

Lolo Cynthia Ihesie, Advocacy Officer at Niyel, explains the use of the storytelling technique as aiming to spark conversation around deep-rooted beliefs and behaviors regarding women’s agency and autonomy. “Storytelling has been identified as one of the most powerful tools to change norms and unearth limiting beliefs that have become normalized in society.” The e-book aims to reach the audience of teenage girls and young women whose norms are still being formed and have not yet been inhibited.

The concept is one of intimate sisterly learning – whereby a younger sister might sit with an elder sister, to listen, learn and draw strength from their experiences as they remove the cloak of silence. This mentoring methodology provides teenage girls and young women with tools and tips to increase their self-agency and awareness of the world. The e-book explores what happens in their minds, bodies and in their subsequent personal, professional journeys and breakthrough moments. 

Bintou Diallo is among the women who shared her story in the e-book. She speaks of her resilience as a child born from a union out of wedlock. Bintou says, “falling is natural, but the will to get up is ours. When down, we can decide to stay there, keeping in mind that it is the path others have decided for us, or, we can rise – and that takes courage.”

Niyel’s objective for launching the e-book is to encourage everyone to download and read the inspiring stories. The advocacy group will be working with female-led organizations and book clubs to recommend the book to their various audiences. “We would like the book to become part of reading clubs in secondary schools. We also recognize that change is driven through conversations, and so we will be hosting Twitter Spaces and a #SitWithMe digital campaign for other women to share their own stories online,” adds Ihesie.

Adeline Ilboudo, Advocacy Officer at Niyel adds, “Many girls and women who have experienced difficult situations have not been lucky enough to have access to mentors or parents who serve as guides. This collection of stories will act as a guide to inspire and strengthen them to develop their full potential as they face difficulties.”

Niyel is involved in a broad range of advocacy initiatives across the continent. While not all of them directly address women’s rights, those rights are indirectly at the core of everything it does.

Distributed by 
African Media Agency on behalf of Niyel.

For more information:
Lolo Cynthia IHESIE – Advocacy Officer at Niyel – lihesie@niyel.netAdeline ILBOUDO – Advocacy Officer at Niyel –

About Niyel

Founded in 2008, Niyel is an international advocacy and campaigning firm based in Dakar, Senegal. It works to promote public policies that are conducive to the development of all people, and to influence practices to ensure that as citizens, individuals and communities, we understand the social, political and cultural issues that affect our daily lives. 
Media Contact

Meganne Boho

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African Media Agency (AMA)

WaterAid scales up WASH facilities for disease prevention at Uganda/Congo border




Women from Vurra Community checking out the new facility provided by WaterAid and UWASNET.

KAMPALA, Uganda, 25 November 2022 -/African Media Agency(AMA)/- WaterAid East Africa and implementing partner, Uganda Water and Sanitation Network (UWASNET), handed over a new gender-inclusive and disability-friendly sanitation block to the management of the border post and Vurra community. The sanitation block, which is being handed over few days after the commemoration of World Toilet Day, consists of four toilets each for men and women, including special suites for persons with disabilities, three urinal bowls for men, six bathrooms and a store.

Vurra border post is a key goods-clearing and immigration checkpoint for Uganda and Democratic Republic of Congo, and due to high rate of border movements and inadequate WASH facilities, the post potentially exposes people to the risk of communicable diseases. Before the COVID-19 pandemic, about 500 trucks crossed the border post daily with commuters overstretching the toilet facilities in the guest houses and restaurants.

This new intervention by WaterAid East Africa, forms part of the second phase the organisation’s cross-border WASH projects, aimed at helping countries improve pandemic preparedness after the disruption by COVID-19. The first phase of the border intervention was successfully delivered in 2021. 

During the first phase, WaterAid worked with UWASNET to install six contactless handwashing facilities at Vurra border. Speaking on the second phase and introduction of sanitation facilities, Regional Director for WaterAid East Africa, Olutayo Bankole-Bolawole said it was borne out of the need to have a more integrated approach in curbing the spread of communicable diseases. 

“With COVID-19 and now Ebola Virus Disease, it is clear that the risk of emergence of infectious diseases has increased over the past few years, and this can be traced to high mobility of people that is witnessed at border points. After the completion of the first phase of WaterAid’s response, we conducted an assessment and concluded based on impact of the first phase, to have a more holistic approach, which requires providing access to integrated WASH facilities and hygiene behaviour change trainings”.

“Inadequate sanitation systems spread human waste into rivers, lakes and soil and this pollutes water resources and impacts people’s health. Poor sanitation is also linked to diarrheal diseases which results in the death of about 800 children globally, every day. Ensuring that toilets are climate-resilient and connected to a proper sanitation system that effectively removes and treats human waste is key in promoting good health and protecting the environment”.  

Olutayo added that “Border points are very significant in boosting the economy of countries, but without these basic WASH services, it becomes very difficult for people to protect themselves and contribute to a prosperous economy. Research shows that handwashing with soap reduces diarrheal diseases by 30%, can reduce acute respiratory infections by up to 20% and it plays an important role in reducing the transmission of outbreak-related pathogens such as cholera, Ebola, shigellosis, SARS, hepatitis E, and COVID-19. Investment in WASH is worth it and we encourage governments across the region to prioritise investing more in WASH to ensure preventive measures against diseases, rather than seeking for curative measures when people’s lives are in danger”. 

In line with its global and regional strategy, WaterAid aims to inspire and accelerate action to tackle the global sanitation crisis and achieve Sustainable Development Goal (SDG) 6, which promises access to sanitation and water for all by 2030. 

Since 2021, WaterAid East Africa has been working closely with partners, including WASH networks in Kenya, Tanzania and Uganda country programmes, to curb the spread of infectious diseases along cross-country border routes in East Africa. So far, the organisation has embarked on 9 border interventions covering six countries- Kenya, Uganda, Burundi, Rwanda, Democratic Republic of Congo and Tanzania. These include Busia border between Kenya and Uganda; Holili border between Tanzania and Kenya; Malaba border between Kenya and Uganda; Nemba border between Rwanda and Burundi; Horohoro border which serves Tanzania and Kenya; Lungalunga border serving Kenya and Tanzania; and Rusizi border between Rwanda and DRC

Yunia Musaazi, Executive Director of UWASNET appreciated WaterAid for the initiative.

“UWASNET is grateful to WaterAid for having partnered with us to contribute to the fight against pandemics in the world like COVID-19 and Ebola. We are also grateful to WaterAid for having listened to the voices of Vurra and Arua districts who called for the effective curbing of communicable WASH-related diseases by offering a full WASH package for transient communities.” 

Prior to WaterAid’s intervention, the poor conditions of the toilets contributed to an increase in open defecation.

“In the past, we’ve experienced health problems due to the poor sanitation we’ve had. Now we have beautiful toilets, with urinals, we can use the toilets and the bathrooms. We welcome these facilities with open arms,” said Taban Joseph, the Operations Manager for Cargo Trans and a leader in the long-distance drivers community.

Distributed by African Media Agency on behalf of Water Aid.

For more information, please contact:

Bukola Bayo-Philip, Ag. Regional Communications Manager, WaterAid East Africa on

For more information, please contact:

Bukola Bayo-Philip, Ag. Regional Communications Manager, WaterAid East Africa on

WHO/UNICEF Joint Monitoring Programme (JMP) Progress on drinking water, sanitation and hygiene: 2017 update and SDG Baselines

WHO/UNICEF Joint Monitoring Programme (JMP) Progress on drinking water, sanitation and hygiene: 2017 update and SDG Baselines

Prüss-Ustün et al. (2014) and The Institute for Health Metrics and Evaluation (2018)

World Health organization (2012) Global costs and benefits of drinking-water supply and sanitation interventions to reach the MDG target and universal coverage

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Tia Lee’s Animation Series Takes a New Turn 




Fourth Episode Welcomes the Handsome Prince

HONG KONG, SAR, 24 November, 2022,-/African Media Agency (AMA)/- Tia Lee Yu Fen, Asian fashion icon, C-POP singer, film and television actress, released the fourth part of her “GOODBYE PRINCESS” animation series on 22 November. With many twists and turns in the story, the latest episode is the most dramatic and romantic one in the series. The viewership figures of the “GOODBYE PRINCESS” animation and motion images MV pre-release campaign series has scaled new heights, with almost 70 million views to date.  

In the fourth episode, “Pawn to Queen”, Tia continues plunging downwards from the last episode; the puppet princess eventually lands on a chessboard. In this dreamland, she becomes a white pawn. On the other side of the chessboard, the queen reads the newspaper and commands the black chess pieces to attack. The white pawn keeps her calm and evades the attacks with agility, eventually reaching the opposite side of the chessboard. There, she sheds the white pawn uniform to regain her human form. In the background, a castle appears mysteriously as a handsome prince kneels down before her to declare his love for her. 

Thematic image echoing content of the fourth animated episode. 

Displaying Tia’s fashion wisdom, “GOODBYE PRINCESS” MV pre-release campaign stylist, Sanshai, Style Director of Vogue Thailand, has hand-picked the Kanapot iconic dusty blue dress, Christian Louboutin heels and Alessandra Rich​ ear-rings for this videographic set. 

Today, well-known UK top fashion and culture magazine ROLLACOASTER released a sneak review of the Winter 2022 cover, and announced that Tia Lee will be covering the Winter 2022 global print and digital issues to be released soon, in which Tia will talk about what to expect from Tia’s new, globally-focused era. Tia wears Burberry’s latest autumn and winter collections, presenting yet another side of Tia to her global fans. Previous ROLLACOASTER covers featured Justin Bieber, John Legend, Alicia Keys and other leading artists. 

The “Pawn to Queen” poster, released on 23 November, gave more details on the episode:   

  1. When the princess falls in the beginning, she passes by a newspaper with the headline “Otaku Goddess”. This appears again in the scene where the queen reads the newspaper. 
  2.  While fighting on the chessboard, the princess maintains her composure with a familiar look in her eyes. She shows the same determination to chase her dreams as she did in the first 3 episodes. 
  3.  Adding the handsome prince and his castle, the story builds towards a climax. 
@leeyufen wears @burberry for @rollacoaster (Rollacoaster Magazine) Winter 2022 global cover 
Photography by @studioioo 
Words by @ericarana 
Editor @ellaxwest 
Visual Director @s.e.a.n.k 
Executive Producer @babylee82 at @blcreativehouse 
Styling by @ksy_0105 & at @es.consultancy 
Hair by @enoclee 
Make up by @ongibeauty 
Nails by @nail.suji 
Set Designer @setset_fromyj 
Art Directors @aparna_aji @harry_conor 
Production Director @bencrankbencrank 
Producer @isabellacoleman_ 

The typical fairytale would end here, with the handsome prince and gorgeous princess living happily ever after, but is “GOODBYE PRINCESS” such a straightforward story? Find out in the fifth episode, which will be released tomorrow (25 November)! 

The fourth set of motion images and still photography for “Pawn to Queen” was released today together with Vogue Hong Kong, featuring an undaunted Tia on a chessboard, looking at a close to 8-ft plus tall queen with wrapped in newspaper headlines about her. 

Episode 5 release schedule:  

Animation:  25 November 

Animation Poster:  26 November 

Motion & still images: 28 November 

Official press materials:  

“GOODBYE PRINCESS” Animation Episode 4:  

“GOODBYE PRINCESS” Episode 4 Poster: (for downloading) 

“GOODBYE PRINCESS” Episode 4 Still Image: (for downloading) 

“GOODBYE PRINCESS” Episode 4 Motion Image:  

ROLLACOASTER UK Cover: downloading) 

Vogue Hong Kong「The Voice」Cover: (for downloading) 

Distributed by African Media Agency (AMA) on behalf Redhill Asia.

Tia Lee Official Channels:

Instagram @leeyufen:




About Tia Lee: 

Tia Lee (李毓芬), born in Taipei, is an Asian C-pop singer, film and television actress, model, and former member of the girl band Dream Girls. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a fashion icon and trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue’s social media channels. 

Media enquiry, please contact::

+852 60777342 | +852 93793045

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eMudhra Becomes an Electronic Certification Service Provider (E-CSP) in Kenya to empower Secure Digital Transformation




NAIROBI, Kenya, 24 November 2022 -/African Media Agency(AMA)/- eMudhra Limited has just announced that it is now a licensed Electronic Certification Service Provider (E-CSP) in Kenya under the Communications Authority of Kenya Root. This milestone is all set to enable the largest Certifying Authority in India to make solid inroads into the African continent, starting with Kenya, a country with massive potential and a strong Digital Outlook. With robust procedures, a strong solution stack, and strong experience in similar demographic environments, eMudhra is poised to provide solutions optimized for Kenya. 

“Our eCSP services in Kenya brings together local legal validity, paired with the benefit of global recognition by popular PDF readers giving end users a lot of comfort in signing digitally. Moreover, our objective is to drive benefit for the Kenyan ecosystem by merging our solution stack, with the signature services to offer a ready, usable, and value generating solution for our clients in Kenya”, says Arvind Srinivasan, SVP (Global Markets & Strategy) at eMudhra. Being a licensed E-CSP in Kenya, eMudhra has complied with all the relevant local laws and now all businesses, citizens and government agencies in the country have a fully TRUSTED source to procure Digital Signature Certificates for their specific use-cases. 

It’s increasingly evident that digital transformation is going to be an integral part of BCP, growth, and empowerment initiatives in Kenya because of its ability to provide a competitive edge, and bridge gaps that cannot be traditionally scaled at low cost. Use cases of digital signatures include digital tax filing, eServices to citizens, insurance fraud mitigation, paperless banking, eGovernment initiatives, defense security, advanced authentication, and more. 

eMudhra intends to begin with enterprise use cases that are sure to have a wider impact post which, it will roll out its retail services in the country.  

Distributed by African Media Agency (AMA) on behalf of eMudhra.

About eMudhra

eMudhra is a pioneer in PKI driven Digital Transformation. As the largest licensed Certifying Authority in India (under the Controller of Certifying Authorities) and CA, Cross Certifying Authority, and E-CSP in many countries across the globe, eMudhra has paved the way for digital transactions in context of the required legal non repudiation, security, and trust required to propel the society forward. eMudhra has a strong solution stack that focuses on Identity and Digital Trust and consequent workflow applications to enable a digital society and empower organizations to adapt to the Digital era. eMudhra currently operates in over 25 countries with a mission to securely digitize societies through empowering trust in presence-less transactions.

For more information, press only:

Mavis Fernandes, Manager, Marketing


Ankita Shriwardhankar, Senior Manager, Adfactors PR


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