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African Media Agency -English

Brand Africa to recognize and rank the “Best Places in Africa” for tourism, investment and citizen mobilisation in Africa.




DURBAN, South Africa ,16 November 2021-/ African Media Agency (AMA)/- Brand Africa today launched “Brand Africa | Africa’s Best Places,” the pan-African initiative to recognize and rank the best places for tourism, investment and citizen mobilisation in Africa. The goal of the initiative is to inspire pride, raise the standards and grow the competitiveness of African places – countries, cities and destinations. The inaugural awards and rankings of the “Brand Africa | Africa’s Best Places” will be celebrated and published on 1 September 2022. 

The “Brand Africa | Africa’s Best Places” initiative builds on the inaugural Brand Africa Forum in 2010 which convened African and global place branding decision makers and thought leaders to reflect on how African nations individually and the continent collectively can develop a supranational competitive advantage. Every year since then, Brand Africa has announced the “Brand Africa 100 | Africa’s Best Brands” the widely referenced pan-African survey and ranking of brands in Africa, which over the past 10 years, has established that only 20% of the most admired brands in Africa are African.

The initiative was announced by Brand Africa Chairman, Thebe Ikalafeng, on the sidelines of the Intra-Africa Trade Fair 2021 (IATF2021) which is taking place in Durban, KwaZulu-Natal, South Africa from 15 to 21 November 2021.

“Despite being rich in valued mineral resources, enviable indigenous fauna and flaura, a youthful population and being the second most populous continent accounting for 17.5% of world population, Africa attracts roughly only five percent of the world’s inbound tourism and FDI,” says Ikalafeng.

“Recognizing Africa’s Best Places will inspire pride in African places, enhance their reputations and competitiveness, grow tourism and investment, and ultimately contribute to the greater development and image of the continent,” he concludes.

 Thebe Ikalafeng Founder and Chairman of Brand Africa

The “Brand Africa | Africa’s Best Places” initiative is structured into two primary categories: (1) adjudicated awards and (2) rankings.

In the adjudicated awards category, African private and public institutions, agencies and practitioners can submit entries for initiatives and campaigns for tourism, trade and investment, economic development and citizen mobilization implemented internally in Africa or externally for Africa.

In the rankings category, an independent pan-African survey among citizens, visitors and investors will be undertaken to determine the best places for tourism, investment and to live.

Reflecting on the pandemic and the context of the IAFT2021 whose theme is focused on the African Continental Free Trade Area (AfCFTA) which aims to accelerate intra-Africa investment and trade from 18% to 50% in 2030 through a single market for goods and services across 55 countries, Ikalafeng, who’s been to every country in Africa, believes that by highlighting “Africa’s Best Places” and championing “made in Africa brands,” will inspire and mobilize African entrepreneurs, grow tourism, trade and investment, and accelerate industrialization, which ultimately will contribute to Africa’s growth, competitiveness and distinctiveness in a post-pandemic world where nations are increasingly having to look internally for sustainability. 

Dr. Keith Dinnie, the global authority in city, region and country brand management and author of the world’s first textbook on nation branding: ‘Nation Branding – Concepts, Issues, Practice’ and editor of the book ‘City Branding – Theory and Cases,’ Kwame Senou, Vice-President at Opinion & Public in Benin and Ivory Coast and Vice-Chairman for Brand Africa Francophone Africa and Central Africa, New York based Eloine Barry, the CEO of Africa Media Agency, Kwakye Donkor, the CEO of Africa Tourism Partners, and broadcaster, actor, traveller, entrepreneur and philanthropist, Masego Maponyane are the inaugural members of the advisory council.

The awards are open to global and African private and public institutions, agencies and practitioners. Entries open 1 January 2022 and close 30 April 2022. The adjudication, by a diverse and representative global African panel of eminent of place branding experts, thought leaders, academia, policy and decision makers and practitioners. The inaugural awards will be presented live 1 September 2022. Interested parties can register at to receive further information. This portal will also be the channel to enter the awards.

Distributed by African Media Agency (AMA) on behalf of Brands Africa 

For Information on other Brand Africa initiatives and the “Brand Africa | Africa’s Best Places” visit or contact

Risuna Mayimele
+27 79 481 2765

Michelle Ncube
+27 72 140 3278

For awards enquiries:
Hassna Benseddik

For media enquiries:
Amy Minnie

#BrandAfrica #AfricasBestPlaces2022

About Brand Africa

Established in 2010, Brand Africa is an inter-generational movement to inspire a brand-led African renaissance to drive Africa’s competitiveness, connect Africa and create a positive image of the continent

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African Media Agency -English

Rise to the challenge: building intelligent enterprises in West Africa 




by Titilayo Adewumi, Regional Sales Director for West Africa at SAP

LAGOS, Nigeria, 28th June 2022 -/African Media Agency(AMA)/- The past few years have been a wake-up call to businesses to speed up their digital transformation efforts and more quickly adopt the technologies needed to deal with disruption. 

Business leaders today are digitising with haste, seeking to enhance products and services, future-proof their businesses, drive innovation, and improve customer experiences.

While governments in West Africa strive to undo the damage wrought by the pandemic and implement policies to boost economic growth in the region, business leaders have their hands full dealing with widespread uncertainty and disruption. 

However, West African enterprises face a golden opportunity to accelerate their digital transformation efforts and build globally competitive business models that can unlock revenue growth through innovation and efficiency gains.

One Harvard Business study singled out Nigeria as a country of untapped opportunities for growth in digital technology adoption, citing the country’s immense start-up ecosystem and powerful economy as key potential drivers of greater digitalisation.

Building intelligent West African enterprises

For any modern business, one of the most important drivers of digital technology adoption is the attainment of intelligent enterprise capabilities. 

An intelligent enterprise can consistently apply advanced technologies and best practices with agile and integrated business processes to solve problems or take advantage of new opportunities. It uses powerful technologies to collect insights about customers, partners, and employees to uncover trends and opportunities, and seamlessly blends new tools such as AI to take better decisions that accelerate the achievement of broader business objectives.

Intelligent enterprises share several common traits, including:

  •    Agility and responsiveness, which ensures employees can respond to challenges with intelligent decision-making.
  •   Real-time adaptiveness that drives better business outcomes by improving decision-making with real-time data and intelligence.
  •    Collaboration and integration across the enterprise, ensuring organisations can build and engage a global network of suppliers, skills, and supply chains.
  •    Innovation, driven by data and emerging technologies to enable quick scaling.

For West African businesses, achieving intelligent enterprise capabilities will help build greater resilience against disruptions while unlocking accurate real-time decision-making at scale. 

By having access to the right technology to drive improvements across their operations, intelligent enterprises can accelerate the pace at which they innovate, remove friction from customer experiences, better attract and retain hybrid workforces, and gain greater visibility over end-to-end business processes.

For many business and IT leaders, however, understanding where they are on the road to achieving intelligent enterprise capabilities – and what steps need to be taken to get there – can be tricky.

Business-Transformation-as-a-Service supporting business efforts

The immense pace of change in all areas of trade is one of the biggest challenges facing modern business leaders. The past few years have only served as further proof that change is the only constant in our current business environment.

Business-Transformation-as-a-Service has emerged as a powerful tool to help companies keep up with the pace of change and deal with complexity more effectively. 

SAP’s Rise with SAP programme, for example, offers companies a rich suite of products and services designed to accelerate digital transformation, no matter where the business is on their journey toward becoming an intelligent enterprise. 

Rise with SAP offers companies a powerful suite of market-leading technology, the power and scalability of the cloud, and a vibrant ecosystem of partners to accelerate digitalisation efforts and build more efficient and resilient businesses.

West African companies from leading soft drink manufacturers to consumer goods companies are leveraging Business-Transformation-as-a-Service to become intelligent enterprises, unlocking vast business benefits along the way that include:

The ability to manage huge data sets through intelligent ERP systems that integrate data sets with powerful analytics for real-time insights.

  •    Greater agility through intelligent decision-making that is powered by real-time data-driven insights.
  •    Improved availability of data to decision-makers as well as better integration of extensions such as IoT devices.
  •    Visibility across business processes that encourages greater collaboration within the organisation as well as with external suppliers and partners.
  •    Greater scalability through leveraging cloud technologies, allowing the business to enter new markets while maintaining standardised business processes.

With the correct investment into new technologies, West African enterprises can build greater resilience against disruption while eliminating uncertainty from their business environment. 

And with the introduction of Business-Transformation-as-a-Service supported by a rich ecosystem of expert partners, West African enterprises have a golden opportunity to gain new capabilities that will enable their success and growth for years to come.

Distributed by African Media Agency (AMA) on behalf of SAP Africa.

Visit the SAP News Center. Follow SAP on Twitter at @SAPNews.

About SAP 

SAP’s strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: SAP customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit   

Note to editors: 

To preview and download broadcast-standard stock footage and press photos digitally, please visit On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit From this site, you can embed videos into your own Web pages, share video via email links, and subscribe to RSS feeds from SAP TV. 

For customers interested in learning more about SAP products:  

Global Customer Center: +49 180 534-34-24 

For more information, press only: 

Delia Sieff, SAP Africa, +27 (11) 235 6000,  

SAP Press 

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African Media Agency -English

Crypto Derivatives Leader Bybit Tackles Bear Market by Settling Options in USDC




VICTORIA, Seychelles, 27 June 2022 -/African Media Agency(AMA)/- Bybit, a cryptocurrency exchange with one of the largest BTC futures open interest, is settling its options trading market in one of the world’s most trusted stablecoins: USDC. Unlike Bitcoin-settled contracts, Bybit’s use of USDC allows for stable prices for the duration of each contract. 

Users of Bybit’s European-style, USDC-settled options will also benefit from the newly-launched unified margin account, which offers a completely new derivatives trading structure. Users can use all assets under their account as collateral to trade USDC options contracts as well as perpetuals. 

Bybit’s portfolio margin account supports USDT, USDC, BTC and ETH as collateral, with more assets to be added soon. These functions cement Bybit’s reputation as a fully integrated trading powerhouse, with a dedicated dual server system that ensures 99.9% uptime. 

Indeed, Bybit experienced a 99.99% up rate throughout the year, with 100k rps trading engine throughput and the track record of processing 30,000 transactions at its peak. Furthermore, Bybit is offering users one month’s trading at their lowest fee tier, usually reserved for VIPs. This equates to a 60% discount compared to industry standard.

As well as having the best on-screen liquidity in the market, Bybit prides itself on open, transparent communication. Its tier-based fee rate has a transparent structure with no hidden fee levels, nor hidden non-liquidation clauses either. 

Options Trading in Crypto

Currently, the total crypto options volume is only a small fraction of crypto’s total derivative volume traded, contrary to traditional markets, most crypto options is margined and settled by the same currency — i.e. BTC is used both as collateral and settlement currency for BTC options. For the first time ever in crypto, Bybit offers options that are settled in USDC, which is pegged to the dollar. Bybit options also offer a portfolio margin system similar to that of SPAN.

“We have been very pleased by the roll-out of our options trading product,” said Ben Zhou, co-founder and CEO of Bybit. “We have received excellent feedback from our users too — they love our user-friendly products. Coupled with our 24/7 multilingual customer support, we have been able to help all traders take trading to the next level with a wide range of financial products. Our derivatives platform has the world’s best liquidity and tightest spread, so traders are ensured the best quote and best execution in the market even during extreme volatility.”

Distributed by African Media Agency (AMA) on behalf of Bybit.

About Bybit

Bybit is a cryptocurrency exchange established in March 2018 that offers a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. Bybit is a proud partner of Formula One racing team, Oracle Red Bull Racing, esports teams NAVI, Astralis, Alliance,, Made in Brazil (MIBR) and Oracle Red Bull Racing Esports, and association football (soccer) teams Borussia Dortmund and Avispa Fukuoka.

For more information please visit:

For media enquiries, please contact:

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African Media Agency -English

VivaTech unveils the 3 winners of AfricaTech 2022




PARIS, France, 22 June 2022 -/African Media Agency (AMA)/- As part of its international outreach, and for the first time this year, VivaTech organised the AfricaTech Awards, alongside the International Finance Corporation (IFC), part of the World Bank. 

This pan-African initiative aimed at recognising and supporting the most innovative startups on the continent rewarded three high-potential startups that promote positive innovation and generate development impact in three main sectors: climate tech, health tech and fintech.

The awards were supported by Proparco and sponsored by Cassava Technologies, New Energy Nexus, Orange and Deloitte Africa. 

The winners in each category are:

  • Climate Tech: WEEE Centre provides e-waste management services by conducting safe and environmentally friendly operations that protect the environment and human health.
  • Health Tech: Chefaa is a GPS-enabled pharmacy delivery platform aimed at helping chronic patients order, schedule and refill their prescriptions and all their pharmacy needs, and to manage the tracking of their treatment, regardless of their location and income.
  • Fintech: Click2Sure has built a cloud-based, modular and scalable insurance SaaS that enables insurance companies to deliver omnichannel distribution, reduce administrative costs and make better decisions through real-time reporting and insights.

Link to the replay of the ceremony 

Distributed by African Media Agency on behalf of Viva Technology .

About Viva Technology

VivaTech is the biggest startup and tech event in Europe and is recognized worldwide as a powerful catalyst for business transformation, startup growth and innovation for the common good. Since 2017 VivaTech has brought together in Paris the world’s top business leaders, startups, investors, researchers and thinkers for a unique experience combining inspiration, networking and a showcase for innovation. Starting with the 2021 edition VivaTech is now enriched with a digital platform that connects a global community of innovators. The sixth edition of VivaTech is taking place June 15-18, 2022. More information available at and @VivaTech

Press Contact :  

Léa Roos : 

Pierre-Henri Paty : – 06 49 13 44 79 

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