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Team AfriveilleMany businesses both during and after the lockdown protocol struggled, while others were able to transition successfully and implement work-from-home policies. Some businesses were quick to change their models by harnessing the power of technology, mainly the internet to meet the needs of their customers.
Three industries, in particular, are severely impacted by the coronavirus. These are the hospitality, tourism, and entertainment industries. These 3 industries are intertwined at some level. Tourist attraction sites attract foreigners into the country, foreigners who troop into the country lodge in hotels and guest houses, and eat from the finest restaurants (hospitality). During their stay, foreigners seek thrills from a wide range of entertainment activities, some of which include night clubs, pubs, cinemas and beaches.
With the new strain of the COVID-19 virus rearing its ugly head and lockdown protocols still enforced across many regions in the world, the tourism industry still faces a deep dive, affecting our hotels and entertainment centres. Moreover, with President Akufo Addo still enforcing the ban on nightclubs, beaches and cinemas, the industries haven’t yet had the chance to recoup from the previous lockdown protocols. And now, with the talk of a second possible lockdown, these industries may be at the brink of collapse.
“Yes, there is a possibility of some more restrictions being introduced. Especially with regard to how this trend is going. If these numbers keep rising where the average daily increases to 210- 250 that means in five days we will be hitting about 1000 plus.
So if it continues, then as the President himself articulated; then we are heading for more restrictions and if it means reviewing some of the legal instrument [we will do so],” the Information Minister-designate, Kojo Oppong Nkrumah said at a press briefing
With an already ailing economy and sectors, what can businesses do particularly those in the hospitality and entertainment industry to brace themselves from another round of lockdown procedures, should it occur?
If you haven’t yet done so, then begin to connect with relevant stakeholders which include your employees, suppliers, business partners, and customers. Devise the means to conduct a thorough and honest review of how the lockdown in 2020 affected your business, in relation to all stakeholders.
Focus on such key metrics as;
After assessing how the previous lockdown protocols affected your business, it is time to prepare for further disruptions should a lockdown or further restrictions be re-imposed.
Currently, there are over 100 million cases of the coronavirus worldwide with over 2 million deaths. In Ghana, the cases stand at over 62,000 with 372 deaths. With the numbers showing no sign of a decrease, businesses must do well to prepare for the harsh realities ahead.
The post Covid-19 restrictions and business: How to position yourself appeared first on Ghana Talks Business.
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